Intangify
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Intangify
Business Branding and Marketing Online
WHAT WILL THE AUDIENCE LEARN?
What is the message of your brand? Who are your target consumers? How should you best deliver your message to them?
EPISODE SUMMARY:
My guest, Jennifer Shaheen, is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible assets of branding and messaging and how they are best delivered to target audiences.
Visit:
https://technologytherapy.com/,
https://www.linkedin.com/in/jennifershaheen/