Intangify
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Intangify
Self-Reinvention and Finding an Underserved Niche Market
WHAT WILL THE AUDIENCE LEARN?
Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys.
EPISODE SUMMARY:
Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identified an underserved market, people who have skin discolorations or irritations in regions of the body that are often ignored or uncomfortable to discuss. And so was born FORGOTTEN SKINCARE, a line of skincare products intended specifically for underarms, inner thighs and the like. On this episode of INTANGIFY, we'll talk with Alex about her "rebirth" as an entrepreneur, the beginnings of FORGOTTEN SKINCARE, and its future.