Intangify
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Intangify
Trust, Charisma & Conscious Marketing with Margarita Eberline
What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with Margarita Eberline, founder of Marketing Boss and host of the Care Sandwich podcast.
Together, they unpack how marketing, sales, and networking aren’t dirty words—they’re misunderstood forms of relationship-building and service. With candid stories, cultural insights, and practical frameworks, Margarita reveals how charisma, trust, and alignment drive business success beyond any funnel or strategy.
In this episode, you’ll hear:
- Why marketing is never optional—you're always doing it, even when you think you’re not
- The real difference between manipulation and alignment, and how to sell without “selling”
- How to handle objections, ghosting, and hesitation using Margarita’s Connect Convert method
- Why charisma is an intangible asset—and how trust is built through energy, empathy, and authenticity
- A bold conversation on culture, identity, and what it really takes to build trust across difference
With decades of cross-industry experience and a data-backed approach to sales psychology, Margarita brings both heart and strategy to how we show up in business. Whether you're a law firm owner, service professional, or someone who hates “sales,” this episode will shift how you see your role in connecting and serving.
🔗 Learn more at marketing-boss.com
🎙 Listen to her podcast: caresandwichpodcast.com
📘 Find Connect Convert on Amazon
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell