Intangify
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Intangify
From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour
What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying true to your brand values matters more than chasing trends.
In this episode, you’ll hear:
- How one local TV segment launched a long-standing media career
- The pivot from boutique owner to brand-builder and national style expert
- Why Live the Glamour refuses pay-to-play to spotlight authentic brands
- Practical advice for aligning your business with your personal brand
- How to approach trademarks and partnerships with confidence
Dawn Del Russo proves that authenticity never goes out of style. From boutique beginnings to national TV, she’s built a brand rooted in trust, passion, and a commitment to showcasing real talent—without compromise.
🔗 livetheglamour.com
📱 Instagram: @dawndelrusso
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell