Intangify
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Intangify
Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence
Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention.
They also explore the role of intellectual property in storytelling, how to protect big ideas once they catch fire, and why creators often struggle to balance authenticity with influence.
In this episode, you’ll hear:
- Why hype works—and what makes it ethical or dangerous
- The overlap between psychology, marketing, and intellectual property
- The biggest mistakes experts make when trying to get noticed
- Real-world examples of “hype artists” throughout history
- Legal insight on protecting intangible assets in a media-saturated world
🔗 Learn more about Michael: michaelfschein.com
📘 Grab The Hype Handbook: on Amazon
Michael F. Schein pulls back the curtain on what makes people pay attention. If you want to build buzz without selling your soul, this episode lays out the blueprint.
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell