Intangify
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Intangify
Off Script and Global: Media, Legacy & Innovation with Larry Namer
What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In this globe-spanning episode of Intangify, host Matthew Asbell sits down with Larry Namer, co-founder of E! Entertainment Network and author of Off Script: Recipes for Success Never Follow the Crowd.
Larry shares the unexpected, often hilarious, and always enlightening chapters of his multi-decade career—from underground cable splicing in Manhattan to media reform in Russia and China. Along the way, he’s built global empires and sparked cross-cultural entertainment revolutions.
In this episode, you’ll hear:
- How Larry’s accidental start in cable TV led to co-founding E! with just $2.5 million and a team of interns
- Why thinking “off script” fueled his success from tech consulting to global TV expansion
- Wild tales of bringing Western pop culture to post-Soviet Russia, including dancing over the graves of czars with David Bowie
- The birth of a Chinese media company—and how cultural empathy (and killer egg rolls) opened doors where others failed
- A candid take on AI’s role in media today, and why Larry believes it’s a gift—not a threat—to creativity and storytelling
- What it means to pair life’s stories with the food that defines them—and why Off Script is equal parts memoir and cookbook
Larry’s approach is proof that legacy is about more than success—it's about reinvention, trust, humor, and saying yes to the unfamiliar.
🔗 Grab Larry’s book: Off Script: Recipes for Success Never Follow the Crowd on Amazon
🎥 Follow his latest ventures at https://www.fashnclub.com/
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell