Intangify
Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s business landscape.
Through insightful conversations with experts across industries—including legal, tech, entertainment, and entrepreneurship—Matthew explores how businesses can leverage their intangible assets to create lasting impact. Whether you’re a startup founder, legal professional, creative thinker, or corporate leader, Intangify will challenge the way you see value and give you the tools to protect, enhance, and capitalize on the unseen power of ideas.
Join us each week to unlock the power of intangibles and make the invisible, invaluable.
Intangify
The Fate of AI-Generated Music, and Ophelia, too in Brazil, with Flavia Murad-Schaal | O destino da música gerada por inteligência artificial, e também a Sina de Ofélia, no Brasil, com Flavia Murad-Schaal
What happens when artificial intelligence creates a viral hit—and no one knows who made it?
In this fascinating episode of Intangify, host Matthew Asbell sits down with Flavia Murad-Schaal, a Brazilian attorney and expert in IP and entertainment law, to unpack the controversy surrounding “Assina de Ofélia”—an AI-generated Brazilian version of Taylor Swift’s “The Fate of Ophelia.” The track, which mimicked the voices of two major Brazilian artists without their consent, sparked national buzz—and complex legal questions.
Together, they explore what this viral moment means for copyright, personality rights, platforms, and the law’s struggle to keep up with technology.
🔎 In this episode, you’ll learn:
- How a completely AI-generated song became Brazil’s unofficial summer anthem
- Why Taylor Swift, Luísa Sonza, and Dilsinho all have rights to assert—and why none of them may sue
- The difference between copyright, right of publicity, and Brazil’s unique “personality rights”
- Why platforms like YouTube and AI tools like Suno are walking a legal tightrope
- Whether trademark law should evolve to protect the sound of a voice—not just the words
Key takeaway:
🎵 Even viral success has a legal backbeat—and when AI takes center stage, the spotlight shines brightest on the rights we can’t yet fully define.
📣 On-Air Guest Bio
Flavia Murad-Schaal is a Brazilian attorney specializing in intellectual property and entertainment law. She is a founding partner at Manseer Murad and an international expert on copyright, trademarks, and digital rights.
🔗 Featured Links
🌐 Website: www.muradpma.com
💼 LinkedIn: www.linkedin.com/in/flaviamurad
Listen to more episodes on Mission Matters:
https://missionmatters.com/author/matthew-asbell