Spotlight
Welcome to 'Spotlight,' the podcast that shines a light on the incredible local businesses of the Twin Cities! In each bite-sized 15-minute episode, we dive deep into the authentic stories of the entrepreneurs, innovators, and dreamers who make our community thrive. From the bustling streets of Minneapolis to the vibrant neighborhoods of St. Paul, we bring you the unfiltered journeys, challenges, and triumphs of the people behind the businesses you love. Get ready to be inspired, entertained, and discover the true heart of the Twin Cities, one local business at a time. Tune in to 'Spotlight' and hear their stories!"
Spotlight
From Tech to Trucks – Jeff Kim on Branding Boldly with Minneapolis Sign Design
When life laid him off, Jeff Kim didn’t just pivot—he wrapped his future in bold graphics and vision. This episode matters because it’s about rediscovering purpose, redefining success, and choosing freedom over burnout. Jeff's leap from corporate tech to creative entrepreneurship shows what's possible when you bet on yourself.
In this episode, you'll learn:
- Why Jeff left a 30-year tech career to start over in visual branding
- The surprising business lessons from being on a reality competition show
- What makes signage and car wraps powerful marketing tools for trades and small businesses
- How to turn layoff setbacks into launchpads
- Insights into building a business with your spouse (and still loving each other!)
- The importance of empathy, balance, and long-term strategy in business
📍 Recorded at PodcastCrew Studio, Robbinsdale, MN
Guest Bio:
Jeff Kim is the co-founder of Minneapolis Sign Design
, a creative shop specializing in award-winning graphics for walls, windows, work trucks, and more. With decades in UX, branding, and marketing, Jeff brings a unique perspective to visual business strategy. He and his wife help small businesses shine through custom wraps, logos, and beyond.
📩 jeffreykim2015@gmail.com
📸 Instagram
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#entrepreneurship #branding #smallbusinessmarketing #carwraps #creativity #visualdesign #startupjourney #mindset #signage #worklifebalance
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