Spotlight
Welcome to 'Spotlight,' the podcast that shines a light on the incredible local businesses of the Twin Cities! In each bite-sized 15-minute episode, we dive deep into the authentic stories of the entrepreneurs, innovators, and dreamers who make our community thrive. From the bustling streets of Minneapolis to the vibrant neighborhoods of St. Paul, we bring you the unfiltered journeys, challenges, and triumphs of the people behind the businesses you love. Get ready to be inspired, entertained, and discover the true heart of the Twin Cities, one local business at a time. Tune in to 'Spotlight' and hear their stories!"
Spotlight
Mastering Customer Loyalty Through Behavioral Data – Annika Everson on Marketing Psychology
What if understanding your customer’s behavior could unlock deeper loyalty and drive smarter marketing? In this Spotlight episode, Annika Everson, founder of The Loopology, shares her powerful journey from corporate life to launching a business that helps companies decode customer behavior through data, psychology, and connection.
If you’re an entrepreneur, marketer, or just curious about what really drives customer decisions, this conversation offers a fresh, actionable perspective that can shift how you see your audience.
🔍 What you'll learn:
- How behavioral science informs better marketing
- The role of identity and community in customer retention
- Why collecting the right data matters more than collecting all data
- How small businesses can use psychology to compete with big brands
- Annika’s personal leap from stability to innovation
- Practical tips for aligning marketing with human behavior
📍 Recorded at PodcastCrew Studio, Robbinsdale, MN
👤 Guest Bio:
Annika Everson is the founder of The Loopology
, a brand loyalty and data strategy company that helps businesses build strong emotional connections with their customers. Connect with her:
📈 #customerloyalty #marketingpsychology #behavioralscience #entrepreneurship #smallbusinessmarketing #brandingstrategy #dataanalytics #womeninbusiness #mindsetmatters #theloopology
🎙️ Ready to sound like a pro — without the stress?
Launch or level up your podcast with PodcastCrew: podcastcrew.com
We handle the production. You stay in your zone of genius.