Spotlight
Welcome to 'Spotlight,' the podcast that shines a light on the incredible local businesses of the Twin Cities! In each bite-sized 15-minute episode, we dive deep into the authentic stories of the entrepreneurs, innovators, and dreamers who make our community thrive. From the bustling streets of Minneapolis to the vibrant neighborhoods of St. Paul, we bring you the unfiltered journeys, challenges, and triumphs of the people behind the businesses you love. Get ready to be inspired, entertained, and discover the true heart of the Twin Cities, one local business at a time. Tune in to 'Spotlight' and hear their stories!"
Spotlight
The Psychology Behind Follow-Ups That Actually Get a Response
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Email is loud. Text gets answered. And that changes everything.
In this episode, Erik Hinds pulls back the curtain on how AI-powered SMS is quietly outperforming traditional marketing—and why most businesses are leaving serious money on the table.
As founder of The HotBot, Erik shares how human-sounding AI can revive old leads, automate follow-ups without feeling robotic, and create real conversations at scale. We dig into why empathy beats automation alone, how text messages are driving 60%+ response rates, and what happens when AI is designed to sound like a person, not a system.
This isn’t about replacing teams—it’s about removing friction, honoring attention, and meeting customers where they already are.
If you care about smarter growth, human-first AI, and turning overlooked conversations into revenue—this episode will open your eyes.
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