Spotlight
Welcome to 'Spotlight,' the podcast that shines a light on the incredible local businesses of the Twin Cities! In each bite-sized 15-minute episode, we dive deep into the authentic stories of the entrepreneurs, innovators, and dreamers who make our community thrive. From the bustling streets of Minneapolis to the vibrant neighborhoods of St. Paul, we bring you the unfiltered journeys, challenges, and triumphs of the people behind the businesses you love. Get ready to be inspired, entertained, and discover the true heart of the Twin Cities, one local business at a time. Tune in to 'Spotlight' and hear their stories!"
Spotlight
Elevate Your Business: Effective Digital Marketing Strategies for Small to Mid-Sized Enterprises
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Being online isn’t the same as being findable.
In this episode, Laura Olson of Tried and True Digital Marketing breaks down why so many small businesses are “doing marketing”—but still invisible.
Laura shares how small to mid-sized businesses can actually get found online, what most websites are missing, and why SEO, Google profiles, and social media only work when they’re part of a strategy—not random effort. We talk marketing budgets (yes, the real numbers), niching down services with confidence, and how clarity beats complexity every time.
This conversation is practical, honest, and grounded in what actually works—especially for businesses without massive teams or budgets.
If you’re tired of guessing your marketing, want visibility that converts, and believe strategy should fit your business—not overwhelm it—this episode is for you.
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