Torch Talk
Torch Talk is the podcast for bold local leaders.
Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.
Torch Talk
AI & the Realities of Digital Marketing
In this episode of Torch Talk, Lindsey sits down with the Fierce Creative Solutions digital team: Vinny (SEO), Ashton (PPC), and Ashley (copywriting & email marketing). Together, they pull back the curtain on what it’s really like to manage digital marketing in a world where platforms, algorithms, and AI are changing by the week.
From debating Google’s Gemini search to sharing their love–hate relationship with AI tools, the team gets candid about the challenges and wins of helping clients stay visible online. They also share the behind-the-scenes collaboration that keeps SEO, paid ads, and copy aligned, and why real-life consumer behavior is the ultimate test for every strategy.
In this episode, you’ll hear:
• How AI is reshaping SEO, PPC, and copywriting in real time
• Why “search everywhere optimization” matters more than ever
• What happens when cost-per-lead gets out of control (and how to fix it)
• The surprising platforms the team turns to for authentic insights
• Predictions for where digital marketing is headed next
It’s honest, unfiltered, and a little nerdy - proof that digital marketing takes more than strategy. It takes grit, flexibility, and a willingness to keep learning.