Torch Talk
Torch Talk is the podcast for bold local leaders.
Each week, we sit down with entrepreneurs, experts, and change makers to talk strategy, leadership, marketing, and what it really takes to grow a business today. Honest insights. No fluff. Real stories.
Torch Talk
End of the Year Wrap Up
In this special “Fierce Wrapped” episode of Torch Talk, Lindsey Chupp sits down with Julia Kooser, Director of Client Success, to unpack what really changed in marketing this year. They talk honestly about the shifts business owners are feeling, especially as platforms evolve faster and traditional tactics don’t always perform the way they used to.
The conversation covers how Fierce has adapted its strategy in real time, what’s working across client accounts, and what leaders should be paying attention to as they plan for 2026. From advertising and SEO to social and email, this episode focuses on clarity, consistency, and staying grounded in the middle of constant change.
In this episode, you’ll hear about:
- How Google Ads and Meta are leaning further into automation and broader targeting
- Why marketing can feel less predictable, and how to adapt
- SEO volatility, algorithm changes, and the growing role of AI
- Why short-form video and authentic content still perform best
- Instagram and Pinterest acting more like search platforms
- The “two C’s” for 2026: consistency and cohesivenes