Stone & Strategy

In this episode of Torch Talk, Lindsey Chupp sits down with Rick Mast, founder of Casa di Sassi, to talk about what it really looks like to build a manufacturing business rooted in craftsmanship, relationships, and long-term thinking. Rick shares the full story behind Casa di Sassi, from his early days in the stone veneer industry to launching his own company, acquiring Casa di Sassi, and eventually building a state-of-the-art production facility in Apple Creek.

Rick explains how Casa di Sassi blends natural stone artistry with precision manufacturing, including how profiles are developed, why real stone is still central to the process, and what goes into sourcing materials through hands-on “rock hunts.” He also walks through how the company balances timeless design with subtle shifts in trends, while staying focused on quality over quick wins.

The conversation dives into leadership and scale, including how Rick has intentionally built a team that doesn’t rely on him day to day, the role of automation in growing without constantly adding staff, and why morale, trust, and strong customer relationships matter more than titles or control. Rick also shares his perspective on integrity, handling mistakes, and building partnerships that last beyond transactions.

In this episode, you’ll hear about:

• How Casa di Sassi grew from a small venture into a national stone veneer manufacturer
• Why real stone, craftsmanship, and design discipline still matter
• The role of automation and efficiency in sustainable manufacturing growth
• Building a leadership team that makes the business resilient
• Why long-term relationships define success more than short-term gains

This episode offers an honest look at manufacturing, leadership, and what it takes to build a business designed to last.