Catalyst for Change

In this episode of Torch Talk, Lindsey Chupp sits down with Samira, President of the Wooster Area Chamber of Commerce, for an in-depth conversation about leadership, community, and what it looks like to serve local businesses through seasons of growth and crisis.

Samira shares her career journey, from leaving a full-time marketing role to take a part-time position at the Chamber, working multiple jobs to make it work, and eventually stepping into the president role during the height of the pandemic. She reflects on the uncertainty of that season, the responsibility she felt toward local businesses, and the moments that solidified her commitment to the Chamber’s mission.

The conversation highlights how the Chamber pivoted during COVID to support businesses, from grants and webinars to creative initiatives that kept doors open. Samira also walks through the programs the Chamber offers today, including Loyal to Local, Leadership Wooster, Manufacturing Day, Lemonade Day, workforce support, and community events that connect residents, businesses, and future leaders.

Throughout the episode, Samira emphasizes collaboration, adaptability, and the power of showing up for your community, even when the path forward isn’t clear.

In this episode, you’ll hear about:

• Samira’s nontraditional path into Chamber leadership
• Taking on the president's role during the pandemic
• How the Chamber supported businesses through the crisis
• Programs that encourage local spending, workforce development, and youth entrepreneurship
• Why connection and community matter for long-term growth

This episode offers a thoughtful look at leadership rooted in service, and the quiet, consistent work that helps communities thrive.