Founders & Friends
Founders & Friends is where interior designers and creative entrepreneurs come for real conversations about building a business—and a life—that feels good.
Hosted by a designer-turned-founder, each episode dives into honest, behind-the-scenes stories from industry leaders, creative thinkers, and bold business owners who are shaping the design world on their own terms. We talk about the big wins, the hard lessons, the financial truths, and the messy middle of entrepreneurship.
Whether you're just starting out or scaling something big, this podcast is your reminder that you're not doing it alone—and that success can look a lot of different ways.
Come for the insights, stay for the community. This is Founders & Friends—where business gets personal, and conversations get real.
Founders & Friends
06. Defining a Niche Through Resilience: Emily Aborn's Journey To Starting Her Copywriting Business
In this episode of Founders & Friends, I’m joined by Emily Aborn — content writer, podcast host, and creative entrepreneur — who helps businesses find their voice and communicate with clarity. Emily shares how thoughtful copywriting can transform how you connect with your audience, what most creatives get wrong when writing about their work, and why being yourself is one of the most powerful tools in your marketing toolbox. She also walks us through the businesses she started and closed down and how that lead to her starting her copywriting business. She also highlights on why saying yes to every job can actually help you hone in on your services and discover what you do and don't want to offer to your clients.
We also dive into:
- The difference between “just writing” and strategic copywriting
- How Emily approaches writing for designers and visual thinkers
- Practical tips for tackling your About page, bios, and website copy
- Her journey from starting a brick-and-mortar business to becoming a sought-after content expert
Whether you’re DIYing your own messaging or ready to outsource, this episode is packed with insights to help you write words that work.
This Episode was brought to you by Vetted by Design
If you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.
www.vetted-bydesign.com
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