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Founders & Friends
Founders & Friends is where interior designers and creative entrepreneurs come for real conversations about building a business—and a life—that feels good.
Hosted by a designer-turned-founder, each episode dives into honest, behind-the-scenes stories from industry leaders, creative thinkers, and bold business owners who are shaping the design world on their own terms. We talk about the big wins, the hard lessons, the financial truths, and the messy middle of entrepreneurship.
Whether you're just starting out or scaling something big, this podcast is your reminder that you're not doing it alone—and that success can look a lot of different ways.
Come for the insights, stay for the community. This is Founders & Friends—where business gets personal, and conversations get real.
Founders & Friends
10. The 6 Marketing Shifts I’m Making Now to Stay Booked in 2026
On this episode of Founders and Friends Podcast, I’m opening up about the six major marketing shifts I’m making for Alder and Stone between now and the end of 2025.
After taking 18 months of maternity leave and going through a challenging client experience that almost made me close my business, I realized I needed to rebuild with intention. These shifts are all about setting myself up for stronger projects, better leads, and higher design fees in 2026.
I share why I’m changing my Instagram strategy, launching a bi-monthly email newsletter, shifting my networking from contractors to architects and realtors, revitalizing my blog, improving my Google presence, and even experimenting with paid ads.
If you’ve ever felt like you were starting from scratch—or just needed a reset—you’ll relate to this conversation. This episode is about being honest with where you are, leaning into strategy, and making the changes that matter most for the future.
I mention Melissa Galts podcast episode 150.
https://open.spotify.com/episode/13iEaNbqDm10YvVHK2lSEu
This Episode was brought to you by Vetted by Design
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