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Founders & Friends
Founders & Friends is where interior designers and creative entrepreneurs come for real conversations about building a business—and a life—that feels good.
Hosted by a designer-turned-founder, each episode dives into honest, behind-the-scenes stories from industry leaders, creative thinkers, and bold business owners who are shaping the design world on their own terms. We talk about the big wins, the hard lessons, the financial truths, and the messy middle of entrepreneurship.
Whether you're just starting out or scaling something big, this podcast is your reminder that you're not doing it alone—and that success can look a lot of different ways.
Come for the insights, stay for the community. This is Founders & Friends—where business gets personal, and conversations get real.
Founders & Friends
33. Everything You Need to Know About Finding Your Niche With Rebecca West
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In this episode of Founders and Friends, Ronniesha Rivera sits down with Rebecca West, founder of Seriously Happy Coaching & Consulting, to unpack her 17-year journey from interior designer to business coach.
Rebecca shares how she built her design business out of necessity and navigating early financial pressure, imposter syndrome, and pricing uncertainty before evolving into a sought-after coach for designers ready to scale with clarity and confidence.
The conversation dives into the power of niching down, building repeatable processes, and creating consistent branding that actually builds trust. Rebecca also introduces her upcoming book, The Decide Method, designed to help designers guide clients through decision fatigue—one of the most overlooked skills in the industry.
They also explore the shift from hourly to flat-fee pricing, the realities of running a micro business, and why clear service definitions and financial discipline (yes, taxes included) are non-negotiable for long-term success.
Whether you’re in your first two years or refining your business after a decade, this episode is a masterclass in building a design business that works for you—not the other way around.
You can connect with Rebecca at:
https://seriouslyhappy.com/
https://www.instagram.com/beseriouslyhappy/
https://open.spotify.com/show/1XxAQqL0w6NwAolyEipba8?si=afcb5848ae19457f
This Episode was brought to you by Vetted by Design
If you are looking to outsource anything in your design business check out Vetted by Design to find some amazing highly vetted pros you can trust to help you grow your business.
www.vetted-bydesign.com
https://www.instagram.com/vettedbydesign/