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Founders & Friends
Founders & Friends is where interior designers and creative entrepreneurs come for real conversations about building a business—and a life—that feels good.
Hosted by a designer-turned-founder, each episode dives into honest, behind-the-scenes stories from industry leaders, creative thinkers, and bold business owners who are shaping the design world on their own terms. We talk about the big wins, the hard lessons, the financial truths, and the messy middle of entrepreneurship.
Whether you're just starting out or scaling something big, this podcast is your reminder that you're not doing it alone—and that success can look a lot of different ways.
Come for the insights, stay for the community. This is Founders & Friends—where business gets personal, and conversations get real.
Founders & Friends
39. How Starting a Coffee Table Book Became So Much More with Candice Brooke
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In this episode of Founders and Friends, Ronniesha Rivera sits down with returning guest Candace of Mark Brook Photography to discuss the unexpected journey behind The Design Ledger — a curated coffee table book celebrating Charleston’s best interiors. What began as a creative marketing idea quickly evolved into an accidental business, opening up conversations about publishing, collaboration, entrepreneurship, and the realities of scaling a creative product.
Candace shares how her background in wedding photography and luxury albums inspired the concept for The Design Ledger, originally envisioned as a relationship-building tool and “love letter” to Charleston’s design community. Instead of traditional advertising, the book became a unique way to connect designers, showcase timeless interiors, and create something tangible in an increasingly digital industry.
The conversation dives into the intense behind-the-scenes process of self-publishing Volume One — from photographing projects and designing layouts to navigating legal contracts and surviving a major printing disaster just weeks before launch. Despite the setbacks, the book gained immediate traction, with local stores and designers eager to carry it, turning what was meant to be a gifted marketing piece into a retail product and growing brand.
Candace also opens up about the financial realities of producing high-quality coffee table books, including losing money on wholesale sales due to high production costs, and her search for large-scale printing solutions that can support future growth. Looking ahead, she shares her ambitious five-year vision to expand The Design Ledger into cities across the United States through a franchise-style model while preserving its identity as a curated art piece rather than an advertising publication.
Throughout the episode, both Candace and Ronniesha reflect on entrepreneurship, creative risk-taking, and the power of building meaningful relationships through intentional projects. Candace closes with advice for aspiring creators: if you feel called to make something beautiful, start now — but give yourself the time and patience to do it well.
You can find Candice at:
https://www.markbrooke.com/
https://www.readthedesignledger.com/
This Episode was brought to you by Vetted by Design
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