What's the Word mi Gente
What’s the Word Mi Gente is a podcast spotlighting the people, resources, and real stories that empower entrepreneurs across Wisconsin—especially those from underrepresented communities. Each episode breaks down business, innovation, branding, and financial topics in a way that’s accessible, authentic, and actionable.
What's the Word mi Gente
Episode 4 – Money Moves: Proper Business Financing | What’s the Word Mi Gente
Welcome back to What’s the Word Mi Gente — your ultimate resource guide for business,
innovation, entrepreneurship, and financial empowerment in Wisconsin and beyond.
In this episode, we’re talking money moves — the financial basics every entrepreneur needs to
build a strong foundation for their business. From understanding key financial statements to
separating personal and business budgets, our guests share practical advice to help you grow
with confidence.
Joining me are three powerhouse women in finance:
✨ Talaya Scott – Founder of FIIT Perspective (fiitperspective.com)
✨ Cheryl McMurtry – Owner of McMurtry Financial Services (mcmurtryfinancialservices.com)
✨ Veronica Powell – Founder of Empowering Wealth Financial Coaching
(empoweringwealthcoaching.com)
Together, we unpack:
● The three key financial statements every business owner should know (Balance
Sheet, Profit & Loss, Cash Flow)
● The most common financial pitfalls new entrepreneurs face — and how to avoid them
● How to budget for your personal life vs. your business
● Tools and systems that make managing cash flow easier
● Why separating business and personal finances is essential for long-term success
If you’ve ever felt unsure about your numbers, this conversation will give you the clarity and
confidence to start managing your business finances like a pro.
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💬 Drop a comment: What’s one money move you wish you made sooner in your business?
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