What's the Word mi Gente
What’s the Word Mi Gente is a podcast spotlighting the people, resources, and real stories that empower entrepreneurs across Wisconsin—especially those from underrepresented communities. Each episode breaks down business, innovation, branding, and financial topics in a way that’s accessible, authentic, and actionable.
What's the Word mi Gente
Episode 5 – What’s Your Brand Talking About? l What’s the Word Mi Gente
In this episode of What’s the Word Mi Gente, we’re diving deep into the world of branding,
creativity, and social media growth with three powerhouse women who are shaping
Milwaukee’s creative scene. Whether you’re launching your first business, refreshing your brand
identity, or trying to land more collaborations, this episode is packed with practical tips and
inspiration.
️ Featured Guests
● Nadeena Granville – Brand Strategist & Creative Director, Gaining Visuals
● Katie Jackson – Founder of Milwaukee Mondays, Social Media Personality & Event
Host
● Gabbie Fernandez – Lash Entrepreneur & Educator, Founder of Lashin’ Vogue
🧠 What You’ll Learn in This Episode:
● Branding tips every entrepreneur should know (and common mistakes to avoid)
● How to budget for branding & marketing as a business owner
● Building credibility and securing collaborations through social media
● Landing brand deals, conference invites, and speaking opportunities
● Scaling a beauty brand and turning services into education-based businesses
● Keeping your creative drive alive while balancing business growth
📚 Resources Mentioned:
● F** You Pay Me* – Platform to compare and share influencer brand deals
● Never Split the Difference by Chris Voss – Negotiation must-read
● MKE Hummingbirds – Local influencer agency for in-kind partnerships
● Obvious.ly – Influencer agency for PR packages & partnerships
● The Plug XO – Influencer agency for paid partnerships & resources (contact
@allnaturalg_)
● Klear with Meltwater – Media kit + insights tool for creators
💡 Takeaway:
Your brand is more than a logo—it’s a conversation. And if you’re not in control of that
conversation, someone else is. This episode will inspire you to take ownership of your brand
voice, secure meaningful collaborations, and grow creatively while building your business.
👉 Don’t forget to like, subscribe, and share this episode with a fellow entrepreneur or creative
who’s ready to level up their brand!
#SmallBusinessFinance #Entrepreneurship #MoneyMoves #WhatsTheWordMiGente
#StartupWisconsin #BrandStrategy #SocialMediaGrowth