Truth in the Trenches

Truth in the Trenches – Hosted by Kevin Howell, Founder of The One-Eyed Scout

This ain’t about going viral—it’s about staying valuable.

Truth in the Trenches dives deep into the raw, unfiltered world of grassroots and jcollege basketball. From bounce-back kids to late bloomers, overlooked talent to gritty JUCO grinders, this show tells the stories the mainstream skips.

Hosted by Kevin Howell, a respected scout and voice in Texas basketball, each episode features real conversations with players, coaches, and insiders navigating the path to college hoops in today’s transfer-heavy, NIL-driven world.

If you’re a parent, player, coach, or fan looking for truth over fluff, strategy over soundbites, and real stories from the recruiting trenches—tap in.

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Truth in the Trenches

Social Media & College Recruiting | Truth in the Trenches with Kevin Howell

September 01, 2025 • Kevin • Season 1

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You’re locked in to Truth in the Trenches—where we don’t talk around it… we talk straight through it.

I’m Kevin Howell, founder of The One-Eyed Scout, and in this episode we dive into one of the most game-changing topics in modern recruiting: the role of social media in college sports.

📌 Here’s what we break down:

Why 80% of college coaches change their minds on recruits based on social media
The rise of Twitter/X as the #1 recruiting tool (used by 92% of coaches)
The three-second rule that determines if a coach moves on—or locks in on you
How the 40-30-30 content rule builds a complete athlete brand
The dangers of over-messaging: why 76% of coaches block recruits for going too far
How AI is changing recruiting with digital relationship timelines and footprint analysis

This is the real playbook for athletes, parents, and coaches who want to understand how social media can make or break a scholarship.

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