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The Fear Factor in Sales

The Advanced Selling Podcast

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The Advanced Selling Podcast
The Fear Factor in Sales
May 11, 2026 Episode 884
Bill Caskey and Bryan Neale: B2B Sales Trainers

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Fear shows up at every stage of a sales career — first calls, big promotions, major presentations, and yes, posting on LinkedIn. 

In this episode, Bill and Bryan dig into how fear works, why your brain treats a LinkedIn post like a saber-toothed tiger, and how to reframe anxiety into something useful. 

Plus: what beekeeping taught Bryan about walking into uncomfortable situations, and why the doom-and-gloom crowd is almost always wrong about new technology.

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