Ep 13 — Claude Molinari: Detroit’s Comeback, Tourism Strategy & Hosting The NFL Draft

In this episode of The Enthusiastic Life Podcast, Brendan sits down with Claude Molinari, President & CEO of Visit Detroit, one of the most influential voices shaping the region’s growth, reputation, and momentum.

Claude shares an inside look at Detroit’s continued resurgence — from major events and tourism strategy to economic impact and regional collaboration. He discusses what it takes to market an entire city, how Detroit competes on a national stage, and why he believes the region’s best days are still ahead.

This is a masterclass in leadership, storytelling, and building civic pride.

In this conversation, we cover:

- Detroit’s evolution — where the city is today and why the world is paying attention
- How major events come to Detroit (NFL Draft, conventions, tourism moments & more)
- Collaboration across business, government & community
- Why storytelling matters for cities — and how Visit Detroit uses it strategically
- Claude’s leadership philosophy and how he motivates teams to think bigger
- The future of Southeast Michigan and what’s on the horizon

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Hosted by Brendan Walsh
Produced by Ryan Dewan, Wave Media

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