The Ignite Podcast
Where executives discuss strategic marketing to spark growth and profitability
The boardroom to happy hour conversation where professional services leaders share the bold moves, real lessons, and marketing truths behind scaling smart in a legacy-driven industry. Hosted by the founder of Heat Strategic Agency, each episode uncovers how strategy - not just sales - drives sustainable growth in firms that want to lead, not follow.
We go beyond buzzwords to explore how strategic marketing empowers executive leadership, transforms go-to-market motion, and positions businesses to win in increasingly complex, regulated, and trust-sensitive markets.
The Ignite Podcast
Marketing Empowerment: with Ariella Shoham
If you're a founder, a CMO, or just someone who believes marketing should be a revenue engine—not a cost center—you won’t want to miss this conversation.
Today, we’re turning up the heat with a guest whose name is recognized for strategic growth, international scale, and marketing that actually drives the business forward.
Ariella Shohum is a global C-level marketing strategist with over 30 years of B2B experience across the spectrum—from VC-backed startups to public and P/E-owned powerhouses. She’s not just fluent in marketing; she’s fluent in growth—repeatedly scaling companies across highly regulated industries like healthcare, cyber, and AI.
But Ariella’s impact isn’t just in her results—it's in how she gets them. Known for building powerhouse teams, igniting GTM strategies, and aligning revenue functions with surgical precision, she’s a rare blend of performance marketer, data strategist, and inspirational leader. She’s helped Israeli tech break into global markets, led marketing through Series A to D, and has perfected the art of international expansion in some of the world’s toughest verticals.
Where executives discuss strategic marketing to spark growth and profitability