The Ignite Podcast
Where executives discuss strategic marketing to spark growth and profitability
The boardroom to happy hour conversation where professional services leaders share the bold moves, real lessons, and marketing truths behind scaling smart in a legacy-driven industry. Hosted by the founder of Heat Strategic Agency, each episode uncovers how strategy - not just sales - drives sustainable growth in firms that want to lead, not follow.
We go beyond buzzwords to explore how strategic marketing empowers executive leadership, transforms go-to-market motion, and positions businesses to win in increasingly complex, regulated, and trust-sensitive markets.
The Ignite Podcast
Legacy, Entrepreneurship, and Elevating Communities: with LaRese Purnell, MBA
If you’re a business owner, a finance leader, or someone who believes money should be used to build—not divide—this episode will challenge and charge you to think bigger.
In today’s episode, we’re joined by LaRese Purnell — an award-winning finance leader, entrepreneur, and community builder who's redefining what it means to lead with both profit and purpose. As Co-Founder and Managing Partner of CLE Consulting Firm, LaRese isn’t just providing tax, accounting, and payroll services—he’s building a movement rooted in financial literacy, generational wealth, and economic equity.
Recognized by Crain’s, Cleveland Magazine, and The President’s Council, LaRese’s leadership goes beyond numbers. He’s authored Financial Foundations, launched community initiatives, and continues to inspire others to use finance as a tool for transformation.
In this conversation, we dive into what most people get wrong about accounting, how CLE Consulting is changing the narrative for underserved entrepreneurs, and why brand, trust, and mission matter more than ever in the professional services space.
Where executives discuss strategic marketing to spark growth and profitability