
The Ignite Podcast
Where executives discuss strategic marketing to spark growth and profitability
The boardroom to happy hour conversation where professional services leaders share the bold moves, real lessons, and marketing truths behind scaling smart in a legacy-driven industry. Hosted by the founder of Heat Strategic Agency, each episode uncovers how strategy - not just sales - drives sustainable growth in firms that want to lead, not follow.
We go beyond buzzwords to explore how strategic marketing empowers executive leadership, transforms go-to-market motion, and positions businesses to win in increasingly complex, regulated, and trust-sensitive markets.
The Ignite Podcast
Establishing a People-First Culture: with Joey Havens
If you're a founder, managing partner, or executive leader asking how to elevate your team, amplify your values, and leave a lasting legacy—this episode will shift your perspective. Let’s dive in.
In this episode, we’re joined by Joey Havens, a nationally recognized thought leader in workplace transformation and culture-driven leadership. As the former Managing Partner of one of the top 30 CPA firms in the country, Joey led through intentional change, embedding faith-inspired values and a people-first philosophy into every layer of the business.
He’s the author of Leading with Significance: How to Create a Magnetic, People-First Culture, a powerful and practical guide that challenges leaders to build more than just profitable companies—but environments where people thrive, trust runs deep, and values aren’t just spoken, they’re lived.
In this conversation, we explore why transparency is still so hard for many leaders, what it really means to bridge faith and leadership in the workplace, and why defining what your company won’t become is just as critical as defining what it will be. Joey also shares how culture isn’t just an HR initiative—it’s the foundation of any sustainable strategy.
Where executives discuss strategic marketing to spark growth and profitability