From Hungary to Skincare Mastery: Eva Claiborne’s Journey to Peak Performance

What does it really take to build a world-class skincare practice, a globally respected product line, and a life of purpose that spans continents and decades?

In this episode of Pathway to Peak Performance, host Jock Putney sits down with Eva Claiborne, master esthetician, preoperative aesthetic specialist, innovator, and founder of Titok Naturals. From growing up in communist Hungary and learning to formulate her own products from pharmacy ingredients and farmers’ market produce, to becoming a sought-after expert in the United States, Eva’s story is a powerful blend of resilience, creativity, and heart.

Eva shares how Hungarian mineral baths shaped her understanding of skin as an organ of health, how she developed her signature facial and lymphatic drainage techniques, and why true skincare is never one-size-fits-all. She also opens up about immigration, motherhood, building a business from $100 and two suitcases, and why loving what you do and serving others is the real foundation of peak performance.

A special part of Eva’s work is caring for women undergoing cancer treatment. She collaborates with oncologists to support patients with sensitive, fragile skin and has dedicated this episode’s proceeds to the Susan G. Komen Foundation, helping women affected by breast cancer receive the care, research, and support they deserve.

In this episode, you’ll learn:
- What it really means to be a master esthetician and perioperative aesthetic specialist
- How Eva began formulating skincare in communist Hungary when no products were available
- The connection between Hungarian mineral baths, wellness, and skin health
- Why lymphatic drainage and postoperative care are essential after plastic surgery
- How to think about skincare as education, balance, and simplicity, not product overload
- The evolution of Titok Naturals and how 45 years of experience shaped the line
- Eva’s perspective on immigration, freedom, fear, and building a new life in the U.S.
- Why passion, community, and being there for others are non-negotiables for real success

About the charity:
All profits from this episode are being donated to the Susan G. Komen Foundation, supporting breast cancer research, education, and care for women navigating diagnosis, treatment, and survivorship. By watching, liking, commenting, and sharing this episode, you are directly helping us give back.

Learn more or donate directly: https://www.komen.org/?form=fy26_giving_tuesday_4x&utm_campaign=sgkfy26_fgt_4x&utm_source=pd&utm_medium=cpc&utm_content=conv&utm_term=hq&s_src=701Pf00000eaZ8KIAU&s_subsrc=sgkfy26_fgt_4x_pd_cpc_conv_hq&gad_source=1&gad_campaignid=10951957106&gbraid=0AAAAADmmNT-BJBSb_UTqwSpUXnHk8A-1Q&gclid=CjwKCAiAlfvIBhA6EiwAcErpyXut3z_pJslZNRe_IxPmJDKIkui_uRN5v_q9oCIjLl0srhWbdb_2RRoCUGoQAvD_BwE 

Key topics and questions answered:
- How can skincare support women before and after plastic surgery or cancer treatment?
- What makes Hungarian skincare traditions unique and still relevant today?
- How should men and women think about proactive skin health at any age?
- What does it look like to build a career and brand rooted in love, service, and mastery?

More About Eva:
https://titoknaturals.com/
https://www.instagram.com/titoknaturals/
https://www.facebook.com/TITOKnaturals 

If this conversation inspired you, please like, comment, and subscribe to the channel. Find more about Jock Putney on Instagram at https://www.instagram.com/jfp_cubed/

Share this episode with someone who loves skincare, is building a purpose-driven career, or wants to support breast cancer charities.

Every interaction helps us reach more people and increase our impact for Susan G. Komen.

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