Vilardi Digital Podcast
The Vilardi Digital Show cuts through the noise with unfiltered conversations at the intersection of creativity, business, and culture. Real guests, real stories, and a studio built to bring bold ideas to life.
Vilardi Digital Podcast
#8 - Part 1 - Inside Commercial Film Production | Harry Greene - Waking Dream Pictures
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In Part 1, Harry Greene (founder of Waking Dream Pictures) traces the path from Florida theatre kid to calm-under-fire commercial director, with stories that reveal the messy, sometimes shady, behind-the-scenes world of production and direct-to-consumer marketing.
Harry takes us back to:
- His Illinois State theatre scholarship and brutal Midwest winters
- Switching to USF film & mass comm and discovering a treasure trove of early-’70s gear
- Odd jobs in retail and banking (including two unexpected FBI interviews)
- Teaching pre-digital production before the industry went digital
- The rise of the real-estate-seminar infomercial boom
- Past projects, from stock-market TV shows to the connections that fueled the George Foreman Grill and Juiceman
- Tampa’s production facility history (CPN → Bluewater)
- And a favorite early piece: rebranding Florida Steel with molten-metal visuals and a custom score
It’s the real DRTV backstory from one of the greats — odd jobs, bad bosses, remnant TV buys, and relentless endurance… aka the grind.
🔗 Links
Waking Dream Pictures → wakingdreampictures.com
Vilardi Digital Podcast → vilardidigital.com
💬 Question for listeners:
What’s the wildest production curveball you’ve faced — and how did you keep your cool?
The Vilardi Digital Podcast is recorded and produced at Vilardi Digital Studios in Trinity, FL; where bold stories and big ideas come to life. New episodes drop weekly/monthly.
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Book a session or apply to be on the pod here: vilardidigital.com/studio
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