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The Flourish Feed Podcast
A series of curiosity driven deep dives into the nature of flourishing through wealth. If you have already built the financial plan, the question underneath it is the harder one: what are the next thirty years actually for? The Flourish Feed goes after that question the way a wealth advisor would, using the science of attention, longevity and human connection to work out what the money is actually for. Gillian Stovel Rivers, MA, CFP®, CEA, is a Senior Wealth Advisor with CI Assante Wealth Management Ltd. who has advised Canadian families for over twenty years. Each week she sits down with one coach, researcher or practitioner and tests what they know against what she sees in practice. Guests have included Steven Kotler on flow and adaptive flexibility, and Dr. Jon Beale on measuring flourishing. Wealth here means four things you invest, not one: Time, Energy, Money, and Attention. Made for financially independent women and power couples who want a deep personal understanding of wealth and how to enjoy it at every stage of life. Know Thy Wealth, Know Thyself. This program was prepared by Gillian Stovel Rivers who is a Senior Wealth Advisor with CI Assante Wealth Management. This is not an official program of CI Assante Wealth Management and the statements and opinions expressed during this podcast do not necessarily reflect those of CI Assante Wealth Management. This show is intended for general information only and may not apply to all listeners or investors; please obtain professional financial advice or contact Gillian at flourishfamilywealth.com to discuss your particular circumstances prior to acting on the information presented.
The Flourish Feed Podcast
#16 - The Female Founders Episode
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In this episode of the Flourish Feed podcast, Gillian Stovel Rivers speaks with Eleanor Beaton, Founder of SAFI Media, about how women founders can create business models that support their wellbeing. They discuss the importance of agency, the challenges of over functioning, and the need for women to navigate male-dominated structures.
Eleanor shares her personal stories and insights on leadership, time management, and the future of women in business, emphasizing the economic impact of women entrepreneurs and the role of AI in enhancing their success. One of the spiciest and most engaging episodes so far, you don’t want to miss it.
Takeaways
👑Women entrepreneurs can design businesses that support their flourishing.
🎤Agency and autonomy are essential for women building businesses today.
👑Over functioning can reduce ambition and energy levels for women leaders.
🎤Professionalizing women's entrepreneurship can advance wealth & well-being.
👑Women often internalize externalities in business, impacting their health and relationships.
🎤It's important for women to set boundaries around their time and energy.
👑Women should focus on their own business and not take on others' responsibilities.
🎤Humor and direct confrontation can help women shift from over functioning.
👑Investing in team development is crucial for leadership success.
🎤AI presents a tremendous opportunity for women entrepreneurs.
Quotes
On Overfunctioning
“When women overfunction, we start to reduce our ambition to match our energy levels — and nobody has unlimited energy.”
On the Global Impact of Women Entrepreneurs
“Fix gender equity in entrepreneurship and you lift global GDP by 20% — more than what AI promises.”
On Hollow Success
“Some women hit the ‘full send’ goal and think… is this it? There’s something missing.”
On Burnout as a Business Externality
“Pushing yourself so hard that it harms your relationships and wellbeing is pollution. Women leaders are done absorbing those costs.”
On Power and Money
“My mother once told me, furious in the car: ‘Money is power. Always make your own.’ That changed me.”
On Boundaries & Time
“I’ve trained myself not to be a fast responder. That’s how I protect my time and attention as a leader.”
On Delegation & Female Leadership
“Women often don’t get tough feedback. People soften it. But we’re tough — and direct truth is a breath of fresh air.”
On Critical Boundaries
“Remember, sister — that’s not your problem. That’s in Chad’s purview. Let him own it.”
On AI as a Feminist Tool
“AI is the work wife every woman needs — a senior employee in your pocket at all times.”
On Women Business Owners as an Economic Force
“Women entrepreneurs are one of the biggest employers in the country — not a cottage industry.”
Chapters
00:00 Designing Flourishing Business Models for Women Entrepreneurs
03:09 The Importance of Agency and Autonomy
06:01 Over Functioning: A Double-Edged Sword
08:58 The Role of Women in Wealth Dynamics
11:51 Navigating Male-Dominated Structures
15:03 Empowering Teams and Building Resilience
24:44 The Power of Supportive Questioning
25:43 Mastering Time Management
29:36 Raising Resilient Young Men
32:57 Navigating Attention in a Noisy World
37:23 The Future of Women in Business
39:11 Moments of Bliss
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