Exploring the Valley

How Tourism, History, And Volunteers Keep Black Mountain Thriving

PC PRODUCTIONS Season 3 Episode 12

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0:00 | 25:17

You can learn a lot about a place by listening to someone who has loved it for decades, then chose to serve it on purpose. We’re joined by Glenn Cox, a Swannanoa Valley local with deep family roots and a lifetime of stories that stretch from Atlanta summers to a full-time home in the mountains, complete with a reservoir view toward Craggy and the Blue Ridge Parkway that still feels unreal. 

We also get practical about how a town like Black Mountain gets supported and seen. Glenn walks us through his nonprofit management journey, from Handmade in America to his operational role at Explore Asheville, and what it takes to build systems, separate organizations, and keep the work steady even when politics and funding shift. If you’ve ever wondered whether “Explore Asheville” includes smaller communities, we talk honestly about what gets done, how relationships matter, and why showing up changes outcomes. 

Then we dig into the Tourism Development Authority: what it is, how occupancy tax funding works, and why grants and marketing support don’t appear by magic. We connect that to real results like the Sourwood Festival’s demand, and to the community side of the valley: the Swannanoa Valley Museum and History Center, exhibits that hold hard memories like Helene, and hiking programs that turn neighbors into friends. 

If you care about Western North Carolina travel, local history, community development, or simply what makes a small mountain town function, this one is for you. Subscribe, share with a friend who loves Black Mountain, and leave a review telling us what topic you want us to explore next.

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