Brand Transformations
Brand Transformations is a private podcast that celebrates the real stories behind the rebranding journey. Join us as we dive into honest conversations about the struggles, victories, creative flow, and the incredible growth that happens when brands — and the people behind them — evolve.
Brand Transformations
Episode 3 Nicole Kalil
Thank you for listening! If you think it is time for your rebrand, or with any questions about my artistic process, please visit me at jmmartistdesigner.com or reach out at instagram.com/jmmartistdesigner
Welcome to Brand Transformations, the podcast where we dive deep into the real stories behind rebranding. I'm Jess Mercier, a brand strategist and designer, and I've had the privilege of guiding incredible entrepreneurs through the journey of stepping into a brand that truly reflects their vision. In this series, we'll explore the struggles, breakthroughs, and unexpected wins that come with rebranding, because a brand transformation is about so much more than just a logo. Let's get started. All right. And welcome to brand transformations today. I have an incredible guest. Um, she's an inspiration to me. She is a confidence coach and author. a mom, an amazing podcaster. So I'm a little bit nervous with her on my podcast. But I want to introduce you to Nicole Kalil. And we worked together about a year ago. And I'm going to have her introduce herself to you. And we'll dig into her rebrand process. Yeah, awesome.
SPEAKER_02:Jess, thanks for having me. So, I mean, like so many of you listening in, I wear many hats, right? And many different things to many different people. So Jess mentioned a few things already. Yes, I'm a podcast host and an author and a coach and a mother and a partner and all of the things. I will also add, I am a ridiculous hotel snob, reluctant Peloton rider, obsessive cheese enthusiast, Wine guzzler. I mean, right. You know that those are the things of like how I make it through the days. But
SPEAKER_00:yeah, I mean, evolving like all of us. I love the thing. One of the things that I love the best about you is that you are so authentic to who you are and you're so funny. And I love reading your emails because you just have this. this voice that is like undeniably yours. So that's one of the things I admire about you.
SPEAKER_02:Thank you. Yeah. So it's funny. I've been very particular about my voice. I worked with one of the country's top social media firms for almost a year. And the hardest part for me was the copywriting, like having them you know, write the posts or whatever. I was like, no, I wouldn't say this. I wouldn't do this. And so I ended up spending probably as much time as the person who was initially writing the copy, redoing it and all of that. But yeah, that's, I think we all have these things in our businesses and in our brands that we are really particular about. And that is mine for sure. And, you know, I face all the same, insecurities and questions and all of that. And I think the mantra that always goes through my head is there is no other me. I'm the only me that can be. So I might as well be the best me I can be. So it's like this, I don't know, like why show up as someone else? There's only one great option I have available to me and it's what makes me me.
SPEAKER_00:Yeah, absolutely. So when we so we didn't meet a year ago, but when we met in a business sense a year ago, you decided that it was time for you to rebrand. So what was going on in your business and what led you to that process of contacting me?
SPEAKER_02:Yeah, so I think a few different things, as is true for hopefully many of us, our businesses evolve and what I thought I was going to be doing and where I was going to be spending my time and what was going to be a key component of my work and what I wanted that to look like and who was going to be my ideal audience and all that had really evolved. So I did my first branding process in 2019. 2018, 2019, something like that. And it was great. And I really liked it. And I was so proud of it when I did it. And then, you know, flash forward to 2024. And a lot of it didn't make sense anymore, didn't speak to who I am now. Totally. And it, um, didn't at all speak to the work that I was doing. Back then, I thought the bulk of my work was going to be in consulting and speaking. And I still do a little bit of both. But right now, the biggest part of my work is the podcast. I mean, really, that's the most important thing. And so even if you listen to my podcast over the six years, I think that has evolved and changed. And it just didn't feel like what was out there was fine. I think I said that to you when we first started working together. It's like, what is out there is fine. I still was getting compliments on my website and certain elements of the brand, but the colors didn't feel like me anymore. It all felt very safe. And I had seen some of the work that you'd done for other businesses, other brands. And at that time, I was spending a lot more time on social media. So I was seeing your posts a lot more and it just became really obvious to me that it needed a facelift, but actually ended up being more of an inside out thing than just a, you know, it didn't just need to look better. It needed to represent me and my work better. And I knew you were the right person to do it.
SPEAKER_00:Oh, that's amazing. I remember specifically you telling me, There's nothing wrong with it, but not everything's right with it. Yeah. And I think that that's such a huge piece of the branding process. It doesn't mean something's wrong with anything that you're putting out there, but if it's not unique to who you are and it doesn't really state, like have a statement to it, I think that that's one of my perspectives on helping people be branded the right way is what's that X factor? Is it really or do you want to like rest in pretty? Do you want it to be okay? Or do you want it to be spectacular? And my goal in working with people is to send them out into the world with something that feels like, like you lost your breath. You know, wow, that feels like Nicole. And so that's something that I have a huge passion for is not following trends or not following what's like in a certain type of aesthetic, but really trying to chameleon myself into the depths of somebody else's business and finding out what that is and how we can say that.
SPEAKER_02:Right. Well, I mean, I don't know if this is a good analogy. It just popped into my head. It's sort of like if you think about five years ago, or if you see a picture of yourself from five years ago, and you're wearing your favorite outfit from five years ago, first of all, that outfit might not even be in your closet anymore. But if it is, and you put it on today, you're going to probably feel very differently about that. And it's probably not going to be your favorite anymore. It might not fit you at all or the same, you know, you might have changed your body might have changed in some form or fashion, it may no longer be trendy, or like, make sense with the current style. It might not attract people in the way it did back then. It might not even, you know, like I remember an outfit that I wore when I spoke on stages pre-COVID and it's like, I would never wear that today because the environment has changed and stages have changed and what that, you know, so all of that to say, you know, you said this is it's like, it wasn't wrong or bad. It was just five years ago and it doesn't really belong in my closet
SPEAKER_00:anymore. Absolutely. I like, I love that analogy, especially when it comes to style, because you know, there are certain types of styles that are actually timeless. But you, you have to be careful in your branding process of going out and following a trend. Like, is that going to be able to have staying power? Yeah. So that's, that's, I love that analogy.
SPEAKER_02:I'm
SPEAKER_00:When we dug into actually the process of rebranding, did anything stick out to you as like as a memorable part of the experience?
SPEAKER_02:I mean, obviously, you know, it's time intensive and there is stuff that happens. before and that's what stuck out to me is the time that was spent and the questions that were asked and the information that was gathered to help you understand me and my business to even begin before we even like looked at anything or you showed me anything i think you actually said this to me is a lot of times people think of a brand as a logo as if they're interchangeable and That is not what this is, nor what it should be. Any one of us can go on Canva and create a decent logo, but if you want something to really... you know, represent you holistically, no matter where you show up, whether that be on your website or social media or on stage or in a podcast or whatever, you definitely need somebody to guide you through the process of digging deeper, thinking bigger and wider, right? And then you create something that is back to that analogy, classic or a little more timeless. You know, I'm not saying I won't ever rebrand again, but this, my last process, you know, I think was good enough for about five or six years. I think the same thing here, like it'll, it'll keep me for a while because it is me. Um, so yeah, a lot of the, I'll just call it fact finding, um, question and information gathering that happened before. The other thing that I just remember was, I think everybody feels this, but women especially, is the first round after we'd gone through and you came out, I was like, I really liked what you came up with, but it wasn't me. Like, I liked it for someone else. And it was hard. It was that like, Do I say something? How do I say it? You know, you, you start worrying if you're in and I'm like, what am I doing? And it's so weird that we do that where we are worried about disappointing another person or, you know, whatever. And I remember when I approached it, you were like, not at all upset or it was like, Oh yes. It like almost the not getting it right. The first time I think was necessary to get it right.
UNKNOWN:Um,
SPEAKER_02:And that was a different experience for me because you took a much more of an artistic approach where I think it didn't bother you in the least, right? That we were tweaking and adjusting and that I liked this and I didn't like that. And so I really appreciated having a safe and comfortable space to be like, I like this, but not that, or I like this, but for someone else. So this is, you know, and I think if you took that initial concept And compared to what we ultimately landed on, it's wildly different, at least from my lens.
SPEAKER_01:Yeah, absolutely.
SPEAKER_02:Commonality underneath there. But yeah, I mean, that was, I think, an important part of the process and how often we take the first pass because we don't want to dig deeper or we don't want to take the time or we don't want to disappoint or we don't want to ruffle feathers or whatever it is that we make up in our own mind and so being able to work with somebody that you can do that with i think is really important
SPEAKER_00:that's amazing yeah because so it's it's funny back in the day you know first starting when somebody didn't like their first look or whatever i used to you know like because as an artist i do come at things from a very creative and intuitive perspective i'm a every designer is going to be different, right? But one of the things that makes me very different is that I am very creative and artistic. And I come at this from a very energetic point of view. And, you know, I realized that there, I'm like a vehicle in this process. Like, I am not somebody that you can't offend me anymore, if you don't like something, because I'm like, Feeling you out in the beginning, we're feeling each other out. And what what I always want to do, and I tell people, I can tell when people are holding back with me. And that's why I do this, these meetings face to face, these first look, second looks, we do it face to face, because I can see when people don't like something. And I'm like, tell me and they're like, well, but I like you. So I don't want to offend you. And I'm like, this isn't about me. None of this is about me. I am a vehicle for us getting through this journey together. And I'm here to help you be more you. So I'm definitely not one of those people that's going to be like, okay, here's your first choice, second choice, third choice, pick something and see you later. You know, I love it when people are vulnerable. I love it when people are honest. My favorite, um, my favorite people that I have worked with have been very opinionated and they've been honest and they've pushed back.
SPEAKER_01:And I think that this is why it's so important to work with
SPEAKER_00:whether it be branding or copywriter or some type of person that you're bringing into your business, to have a true collaboration with them, I think is really powerful. Because as business owners, you know, I work with a lot of women, but as business owners, to have a mirror when you're going through a sort of process like this, where you're you can push each other a little bit is really important. And for me as a designer, when people push back on me, it always goes to another level. It's like collaborating in any type of process is like, oh, what about this? Ooh, let's try this, you know? And it always ends up elevating. It never goes down. It always gets better and and feels more like your brand because you're an integral part of the creative process. Right.
SPEAKER_02:Yeah. Makes perfect sense.
SPEAKER_00:Yeah. It's so and it's so fun. Like I love sort of getting deeper into the process because like when we start showing up not in like our, you know, first phase. first meeting attire. Like when we just, when I show up with my clients and like their hair is like on top of their head and they're like, all right, let's do this. Like, let's get dirty. Like that's when I really start to enjoy like working with, you know, people when we're like, we feel like we're in like the depths of things together. Yeah. Well, it was
SPEAKER_02:interesting. I think there are a few moments too, where it was so right that it almost like turned to where the brand created something versus we created the brand, if that makes any sense. So for example, the Woman's Work logo that we use on our podcast, I mean, that has taken on a life of its own. I had no thought, literally no inclination whatsoever to get into merchandise or any type of thing like that. But when I saw the logo, I was like, Something bigger needs to be done with that. So it's, you know, it's my home screen. It's on my coffee mug, you know, like on my computer. It's, I have a hat. I have a, now a travel bag that I'm obsessed with that the logo, I mean, we have taken something that had no inclination or interest in. And because it was so right in it and I loved it so much, it, almost took on a life of its own.
SPEAKER_01:That
SPEAKER_00:was definitely a trust the process moment. But I think when both of us saw that together and how that, I mean, some things do just come out of nowhere. And it's just so fun when all of those things happen and align. Yeah. That's awesome. What do you think was one of the biggest challenges of rebranding and going through the process?
UNKNOWN:Yeah.
SPEAKER_02:Okay, there are a few. I think first is not getting sucked into what you're seeing everywhere else. So I often use certain people when I'm trying to create something like, what are they doing on their website? What is working? Or what are they doing? And it's nice to get that information or to learn best practices, but it's when it comes to branding, it was too easy to fall into the trap of like, let's do what this person is doing. So letting go of comparison and what other people are doing and really being true to yourself, I think can be a challenging and important part of the work. I think, I don't know if this is true, Jess, but I feel like I have probably 10 times more logos than most of the people you work with because I do, right? Yeah. Cause I was like, I need something for this and for something for that. And it's, I mean, it's the same, it's my name and this is woman's work and that's it, but it's in so many different iterations. So one of the challenges was thinking about all the different ways I brand and all the different ways I use and might use and could use. And as you, I think said to me at the time, I don't use all of them. Um, but I'm glad I have all of them. Yeah. And I use a few way more frequently than I ever thought when we did the process. So I'm like, you know, the challenge of thinking about what do I need? What might I need? Um, and how does it all work together? Uh, I think it can be a little overwhelming. It can be a little daunting sometimes.
SPEAKER_00:Yeah, absolutely. And I definitely remember putting your logo package together and being like, I would have never given that many logos to somebody that was just starting off. And I have another client that was a lot like you. She was like, oh, I need this for this and I need this and I need this. And I think one of the things that I love about that is working with people that understand the need for multiple different logo variations and the need for your color codes and the need and respect for this branding toolkit that you get because some people are just like well I've got a logo and you can use blue you know people working with people that have an understanding of the need for this branding and all of the different things that you get for it is like really fun because I know that I'm handing over a brand branding package that's going to be used.
SPEAKER_02:Well, I'll say too, I probably use my colors and typography more than anything really in all of the work that we do. And it is, even more than the logo, to be able to give the brand identity guide, I think, I forget what you call it, but the style guide that you create. I have sent that to every contractor, every partner, every team member, everybody I've ever worked with. And it cuts down so much on the back and forth and the questioning and the creating things that I'm never going to like or agree to in the first place. So that, yes, I love the logos, but that's fourth on the list of things that I use on the most regular basis.
SPEAKER_00:Yeah, that style guide, it really takes, for people that are outsourcing any of their business, it's just gonna help. It's such an important tool. Like you have... everything. You've got the style of everything. You've got the fonts, you've got everything, the way that they're supposed to be used all in one spot, all your, everything that you need. And I love, you know, that people can have that to be able to send to people and be like this, follow this and we'll be good. Yes. That's, that's, that's an awesome, that's great knowing that you've used that definitely as a, as a tool. Yeah. I always,
SPEAKER_02:or I often refer to it as like bumper bowling. The guide helps us to have a lot of wiggle room in the middle, but not end up in the gutters, right? Like it just, it gives that space to be creative, but also the guidelines we all need to not waste time and energy, but also to not make it so that it, you know, It doesn't fit. It all fits now. It all makes sense together. Even though I do different things, it's so easy to see how they marry together. And I think that my brand and style guide is really what makes that possible. Yeah, that's awesome.
SPEAKER_00:Yeah, because if you send me a set of colors and fonts that and you send another designer the same thing, we are gonna come up with something that's totally different. And so really putting all of those pieces together and having those guidelines of how things kind of need to be used to respect the consistency of the brand is, it's definitely helpful for sure. I wanna talk about how the process affected not just your business, but you. in any way and sort of some of the feelings of going through the process and then how you felt afterwards once the brand was finished?
SPEAKER_02:Yeah, I mean, so as I think a lot of people do, I sent kind of the working draft out to the people closest in my life, you know, my mom, my sister, my husband, a couple of close friends. And my point wasn't necessarily to get feedback though sometimes outside eyes can be really helpful they will see something that you know I've been staring at for an hour and they see it for the first time which I don't have the possibility to do anymore because I've been staring at it for an hour and they'll see or say something different so there are a couple little pieces of feedback but what I thought impacted me the most was you know my mom said something like It's funny, every time I've thought of you, I thought of like the color red and that is nowhere in my brand. And she's like, but this makes so much more sense to who you are today. And it was an interesting thing to have somebody from the outside who I'm really close with, obviously, to be able to see a representation of how I've changed and evolved and what worked for me at one point in my life or represented me in today. and have somebody see and acknowledge what was happening internally. So, I mean, I don't know if people will see the video part of this, but if you look in my background, my book cover is like an orange, red, bright color. Like that was sort of the in-your-face color that I do think represented me really well for a period of time. And if you see, there's an art piece behind me that was actually custom made created with my brand colors. And that feels so much more like me. So I don't know if the brand necessarily transformed me, but it is so clear from my brand, the transformation that has been and is occurring. I think I got a little bit more clarity. I mean, there was some question marks and, you know, being able to bounce those things off of another person and, you know, get some clarification about not just why I like this or don't like this, but what it means and represents to me and why that does or doesn't work. I think just the process makes you gain clarity and put words on feelings and acknowledge experiences that are happening that you might just not be aware of. I think the whole process was just an exercise in clarity and representation.
SPEAKER_00:Awesome. Well, that sounds fantastic. Let me see what else I want to talk about because I feel like this has just been really perfect amount of information that I was hoping to share. Is there anything else that you want to talk about? Like, where is your brand going? Or obviously, I'd love to hear you talk about the podcast and the book and whatever else you'd like to speak of.
SPEAKER_02:Sure. Yeah. I mean, the person listening in is obviously Probably thinking about their own brand is working with you or potentially working with you or considering working with you. And I think, you know, who you choose really matters from a collaborative, you know, is this somebody who is going to listen, who's going to seek to understand, who's going to be a partner, who's going to be collaborative and all of that. But I just go back to really thinking about your purpose and mission and the work that you do and the people it will impact. And thinking about your brand as, yes, it's a representation of you, but as almost like reaching out to someone else. It's going to attract the right people for the right reasons. Hopefully, that's what you want. And so know to be really mindful that it it does that so as the example for me is the woman's work logo yes it took on a life of its own and we've ordered some merchandise but it is represented on every aspect of podcasting that I do. It's on my mic. We have the mic box. If you go on Riverside where we record, the background is all the logo. If you see all of our communication for the podcast, our little circle and our Gmail is the logo. I mean, people are bombarded with it because it is it's gonna attract the right people for the right reasons. And the amount of dialogue it triggers, the amount of conversation that comes from it, the amount of people who notice it, it's really incredible. So again, Just trying to encourage people to think about it beyond just a logo or just a color or whatever, and really being mindful of how am I going to use this? Who am I going to use it with? And what is the end game here? And for me, it's attracting the right people for the right reasons. Like, how do I put something out there that does that without me having to be out in front of people all day, every day, you know, trying to, and I put an air quote, sell. Like, how does something go ahead and alongside of me to do that? So, Jess, I don't even know if that's, you know, the direction you wanted to go. But, I mean, we're really using all of this stuff in so many different ways, right?
SPEAKER_00:Yeah, no, I love it. I love, um, it's so funny because that one logo was like the sub mark logo, you know, and it was the, it was kind of like a little addition because you're building everything out and it came to me. And when I showed it to him, like, you know, so I'm going to kind of explain it to people that, because if they're listening, they can't see it. So the women, women's work, um, the WW, I, as, uh, As an icon of the podcast, it's integrated, the WW is integrated within each other and also symbolizing the audio symbol. Sound waves, right? Sound waves. And it's about connecting through conversation. So when you look, when you go to Nicole's website or go check out the podcast after you listen to this and you see the logo, It looks very simple, but everything is mindfully crafted, you know, and when it comes to a logo, even though you see something that's so simple, it's got something behind it. And I think that that's something that's really important is when I, you know, talked about connecting through conversations and the audio waves being connected and somebody may not see that. They might just see, oh, that's a pretty logo. But I think what. when there's intention behind design, people connect to that. And I think that that's one of the things through the process of branding is that there's intention behind the typography choices. Why is there, what is the intention? And the intention starts with, we'll go back to what you talked about in the The strategy and the questions that I asked and getting to know, you know, who you are as a business and what are your core values and who are you connecting to? Because if we don't do that back work, then the design can't be made with intention. Right. So it is definitely... I tell people it's about 50% about you and 50% about who you're trying to connect with because people want to connect with who you are authentically, but you also kind of have to, it's a balancing act, you know? And I think that that is hugely part of how all of these little puzzle pieces come together.
SPEAKER_02:Well, and the need for somebody who, Thanks for having me. you know, sometimes it's having somebody see it in a different way. I think for many of us as business owners or entrepreneurs or with our side hustles or whatever it is that we're, we're branding is it's, um, we're so close to it. It's hard to see it any other way, or it's hard to get creative about it, or it's hard to transfer the meaning and the words to a symbol or something like that. So it's, um, really helpful when somebody comes along and does that with you and for you. Yeah.
SPEAKER_00:Yeah. I think it's also for me as the person doing that, to have that trust and have that safe space to let my mind go where it needs to go, where you didn't, you had very clear ideas about some parts, but you were always very open about like I just want to see, you know, where you're going to go with this. But then I think that for me, having that trust of people that I'm working with to sort of go off on a tangent and let my creative brain do what it needs to do. And then if it goes too far, we can reel it back, you know? Well,
SPEAKER_02:I think that's a good point for most things that we're doing is not to hold too much tightly and not to let perfectionism get in the way and all of that, you know, allowing some space for creativity and play and let's see where this goes, you know, I think is really, really important because, I mean, things are very rarely work out exactly how I think they are in my brain. And so, letting it be an evolving and, and, uh, collaborative process I think can be really important.
SPEAKER_00:Yeah, absolutely. I'm so, I always feel so lucky, um, that I get to, to do this, you know, that I get to collaborate with the most incredible people and, and all sorts of different types of people. Um, and I, I, I just, I feel lucky. Yeah. Well you did, um,
SPEAKER_02:Diane Wingert's yeah.
UNKNOWN:Yeah.
SPEAKER_02:And I know you did more than just her podcast, but what I see often is her podcast. And it's so incredible to me. It's like two women. we've both been on each other's shows. We know each other. We like each other. We're doing similar work, at least in the podcasting space and could not be any more different. And that's as it should be. And you can tell that you love the work that you're doing and that you take it as seriously as we take our work. And that, you know, you're very mindful of that. This is representative of a person, you know? So yeah, I think that's, I think that's, important.
SPEAKER_00:Yeah, that's amazing. I love I definitely feel like I'm kind of a chameleon of sorts. And people are like, Oh, why don't you niche down like work with a certain type of person? And I'm like, Well, I do work with a certain type of person. I work with people that are passionate. I work with people that are mindful. I work with people that are respectful and want to change the world for to be a better place. Like those are the type of people that I want to work with. And I don't have a specific technically a stylistic way of working which some designers are like oh well this is my style you should work with me if you like this style um i just like to work with people that are awesome
SPEAKER_02:yeah it makes the work better i mean god the amount of times you can work with somebody who checks all the boxes but is a total jerk why would you do that like i want to i want i know i want to be excited when i see somebody's name on my calendar and i think that's It seems like that's your approach too.
SPEAKER_00:Yes, 100%. I've been talking a lot actually with Diane about the difference between true collaborative work and transactional work. And I 100% want to do both. the collaborative work, you know, that's, that's where I just love to be. Um, I'll also just talk business like all day long with somebody, you know? So if somebody is passionate about what they do again, like I said, it's, that's like the person that I want to truly work with. And I work with lots of different people, like, you know, a tree trimming company and this, um, this set of this two guys, business partners, they're plumbers. I just did their business and people are like, really just like plumbers. I'm like, Like if you met these guys, you would totally know why we work together because they're both just passionate and awesome and want to make the world a better place through plumbing. Yeah. You know? Yeah. So, I mean, and they just the conversations that we had were just I don't know. They're both really inspiring guys. I'm trying to get them to come and hang out with me on here and have a conversation.
SPEAKER_02:Yeah, I love it. I mean, again. Different people, different purposes, different ways of making their mark and their impact on the world. And we all need a brand. We all need something that represents us, that, you know, attracts the right people for the right reasons. And yeah, so, so, so important. It's so important.
SPEAKER_00:Well, Nicole- Thank you so much for spending time with me today. Always. It was so good to check in with you. For everybody that's interested in Nicole, and you really should be because she's literally like, she's incredible. I'm going to let her tell you about her podcast and her book and whatever Nicole wants to tell you about. You need to go experience Nicole and her stories and let her tell them to you.
SPEAKER_02:Thank
SPEAKER_00:you. Yeah.
SPEAKER_02:So the website is NicoleKhalil.com. When you go there, you'll see all of Jess's mark all over everything. And that's just the best way to find and follow me and see what's going on. The podcast is called This Is Woman's Work. If you know my name, that would be how you would know my name. The podcast is probably the farthest reaching thing that I do. We're a a top 0.5% globally downloaded podcast. And the book is Validation is for Parking. It's a book for women about confidence, building confidence, and not just, you know, the plithy, like be confident, tactical, actionable ways that we can build confidence anytime we want. And yeah, I mean, there's like for all of us, right? There's so many ways that we're working and bringing forth our purpose into the world, but The website and the podcast are probably the two best ways to find and follow me.
SPEAKER_00:Yeah, that's perfect. I love tuning into the podcast and you have so many incredible women on. So any woman in business that wants to learn and find new opportunities of education and just hearing people talk about amazing things.
SPEAKER_02:Yeah, we're pretty all over the map. I always say we're not a business podcast, but we talk about business topics. We're not a parenting podcast, but we talk about parenting. We're not a women's leadership. If it's relevant to women today, we pretty much cover the topic. I mean, from perimenopause to stress, to burnout, to perfectionism, to finding joy, to how to have a good death. Like we just released that one fairly recently. I mean, we're all over the map, but my thing is if it's relevant to women today, we need to be talking about it.
SPEAKER_00:We are multifaceted. That's exactly right. That is the thing that we, you know, we are all so multifaceted and, and your podcast has, has opened my eyes to so many things. The perimenopause.
UNKNOWN:Yeah.
SPEAKER_02:But yeah, that one's coming
SPEAKER_00:for all of us. But anyway, I really I'm just so grateful for the opportunity to work with you and check in with you. And please remember that if you need anything moving forward, I am 100 percent here. You know that you can always. I
SPEAKER_02:do know that. And thank you for creating. all the branding things that I love so much. And if and when it's time to evolve and adjust, I will absolutely be reaching out to you. But it also sucked because that means I need to get new artwork and new merchandise. I'm pretty honed in on this one.
SPEAKER_00:This one, I love seeing all of your stuff because you have kind of, you have maintained those guidelines and you have maintained a consistency. And that makes like, that makes like mama proud. Good. Yeah. I go, I go out there and, and, you know, sneak up on people when they're not expecting. And I'm like, Oh no, what are you doing? But you, you are, uh, you, you've, you've done all of it proud and, and it's incredible.
SPEAKER_02:I'm telling you, it's that style guide. I'd send it to everyone I work with. So they ha and they're always so appreciative and, and, but it, it, Keeps it so nothing doesn't look like it's supposed to be there or has always been there or wasn't like it wasn't all created together at the same time, which it absolutely was not. Never is. But the brand ties it all together in such a nice and approachable way for people. I think I think it. Yeah. I can't imagine doing it differently right now, but.
SPEAKER_00:Yeah. Oh, that's amazing. That's awesome. All right, everybody use your style guides. Yes. All right. Well, that's going to be it for today. Thank you everybody for listening and make sure to go find Nicole at her website and go listen to her podcast. And thank you for being here today. Thanks, Nicole. Thank you. Thank you.
