Brand Transformations
Brand Transformations is a private podcast that celebrates the real stories behind the rebranding journey. Join us as we dive into honest conversations about the struggles, victories, creative flow, and the incredible growth that happens when brands — and the people behind them — evolve.
Brand Transformations
Episode 4 Diann Wingert
Thank you for listening! If you think it is time for your rebrand, or with any questions about my artistic process, please visit me at jmmartistdesigner.com or reach out at instagram.com/jmmartistdesigner
Welcome to Brand Transformations, the podcast where we dive deep into the real stories behind rebranding. I'm Jess Mercier, a brand strategist and designer, and I've had the privilege of guiding incredible entrepreneurs through the journey of stepping into a brand that truly reflects their vision. In this series, we'll explore the struggles, breakthroughs, and unexpected wins that come with rebranding, because a brand transformation is about so much more than just a logo. Let's get started. Hello, welcome to Brand Transformations. I hope you have a cup of tea or a cup of coffee or whatever preferred beverage is. And if you are somebody who is searching into the world about branding, I would suggest grab a notebook, and if anything here strikes something inside of you, just take a little note about it because this is going to be a really interesting conversation with my guest, Diane Wingert. She is a business coach and strategist for entrepreneurs with ADHD traits, and she is here. I'm going to let her tell you a little bit about herself. I'm so happy to have you here, Diane. Thank you for spending the time with me today.
SPEAKER_00:Well, we had entirely too much fun with the pre-chat, so I hope I still have some good stuff to say. So yes, as mentioned, I am Diane Wingert. I actually, before becoming a business coach and strategist for entrepreneurs with ADHD, I had a previous life, several previous lives actually, where I was a licensed psychotherapist, largely working with people with ADHD, and along the way also had several businesses. So when I decided it was time to hang up my shrink hat, I merged my two loves together, which is helping people with ADHD and helping people grow their business. So that's what I've been doing for the last seven years.
SPEAKER_01:And she is incredible. We've become very good supporters of each other's businesses and dare I say friends over the past year since we've been connected. And So we're just going to dive into Diane's journey right now. Can you tell us a little bit what your brand was like before you met me?
SPEAKER_00:Absolutely. I had gone through a couple of transformations already when I first went from being a psychotherapist to being a coach. I was already working with individuals with ADHD and I really liked working on the business side of things, but I wasn't calling out the ADHD directly. In fact, a lot of my branding centered around my very popular podcast, which at that time was called The Driven Woman. So the drive was what I was focusing on. It wasn't the ADHD-driven woman. It was the driven woman. And over time, as the podcast grew and it became a very effective lead generation and nurture strategy for clients, I realized that I didn't want to continue focusing just on the female gender because every once in a while, I'd have someone reach out to me and say, I think you're the person I'd like to work with, but I'm a man. Would you still work with me? So when I reached a point where I had the Driven Woman Entrepreneur podcast and I knew I wanted to transform it, I also knew that everything else had to be transformed at the same time because the podcast is such an important part of the business. Now, up until that time, Jess, I was kind of doing my own branding, if you will. I have an assistant that's been with me for several years, but I chose the colors. I chose the fonts. I chose kind of the design. The website was built under my direction and I liked it. And it was doing the job of bringing me clients and customers. But I had reached a point where I thought it, isn't quite right. It wasn't bad. I didn't hate it. But let's just say I had reached the full extent of my own abilities as a non-graphic designer. And I knew I was ready to work with a professional. I also knew that I wanted to work with someone that I respected and I trusted who would really work with me in a collaborative way because I'm really bossy and very direct and opinionated. And I have a very strong personality. And I just knew it was not going to work for me to work with someone who wasn't interested in a true collaboration or someone that would be intimidated by my directness.
SPEAKER_01:Did you have specific ideas going into the process? I mean, I think I remembered you had sort of a list of things and reasons why. And I like that. I like when people have, you know, sort of a vision, but they're also open. So can you talk about that a little bit, how you kind of did have a vision, but you were also like, but my vision has only taken me so far. Yeah.
SPEAKER_00:That's a great way to capture it. And I think, yeah, and I think back to some of those early conversations. And if there's anything substantive that I don't remember, please, please add to the list. But the most important thing is that I had a very strong attachment to orange. And what's really funny is I really have not been like a lifelong orange person. In fact, it wasn't even a color that I liked or wore or had any personal items. I didn't have orange in my home or my wardrobe. It just wasn't something that I felt attracted to. But for some reason, several years ago, even before we worked together, because my previous branding had a different shade of orange, I sort of stumbled across some color psychology information. And in true ADHD fashion, I did the deep dive and started learning about all this. And the information I came across on the color orange, it just sounded so much like me that I went with orange, a bright orange. Clear Orange in my previous brand. So I remember telling you, I'm open to changing up my colors, but I will not give up the orange. You will not take that from me. And you were like, oh, okay, that's fine. That's good. And beyond that, I... Hey, I'm trying to remember what else I told you at that time, other than the fact that that color is a keeper for me.
SPEAKER_01:I actually don't remember you telling me that color has to be there. I remember you saying that you'd done the research, that you really felt strongly about it. And what I love is you're the master of your business. You're the master of yourself. You know yourself well. And when I come in, it's not for me to come in and like change everything about you and change everything about your brand. It's to fix the things that don't feel right. So when you came to me and we talked about the orange, I knew the shade of orange probably wasn't quite it. Um, And you can only, you know, there's just so many shades and balances of different colors. But your intuition was spot on. And just because you're there, you're, you know, working with me for a rebrand doesn't necessarily mean we have to change everything. It just means that things need to be reworked and revisited. So I remember that conversation about the orange and all of the things that it meant. And I'm like, well, you're right. I'm not going to change it. Don't fix it if it ain't broken, but let's figure out the rest of everything that goes with that. I think is the key is that like you were spot on. And I think that that's, it's really refreshing and fun when you're working with people that are, that have good intuitions, but it's hard to put all the puzzle pieces together by yourself.
SPEAKER_00:You know, and to your credit, Jess, I imagine that working with someone who has a strong personality and strong opinions, but they're not artists. I'm a creative person, but my playground is words, not images. And so I just know that I like what I like, even if I can't explain why. And sometimes I need a little bit of time with something to determine if I like it or not. And I remember that was something in our collaboration that was interesting to me that usually I'm like, I either love it or I hate it. I tend to be a person of, you know, some extremes. And it's like, I either love it or I hate it. And if I don't love it, it's a no. It's a pass, let's move on. But when we started creating my color palette, I was like, I kind of love it. Like I want to love it. And I couldn't quite put my finger on what it was exactly. And then we started playing around a little bit and it was just shifting the shade of one of the colors that for me, it was like, now we're cooking with gas, now this is working. But I think that's why the collaborative approach that you use is so important because I don't think most clients know exactly what they want. They may know what they don't want, but some of us need to have a little bit of time to get used to something and someone patient enough and intuitive enough like you to sort of draw out, well, what is it that you love about it or don't love about it? Like asking the right kind of questions. I have worked with artists and creatives in the past. I'm thinking people that have cut my hair or done makeup for a special event. And when I've attempted to give them feedback in this gentle, away as possible, they would be, well, what do you mean you don't like it? And it wasn't like, what's working for you and what do we need to change? It was, what do you mean you don't like it? And I would find that very difficult in terms of wanting to get to the desired result of a rebrand that reflects the person I've become since I started this business, like how I've evolved, how I've refined and shaped my process and who I want to work with. And so that everything about the brand just magnetizes those just right people and frankly repels everyone else. I wouldn't even know how to get to that level without like the curiosity that you had and the ability to not be offended to not feel rejected or um questioned or it was like oh that's interesting so you really like this but what is it about it and we we found a mutual love of getting really nerdy like is it the Is it the shade? Is it the depth? Is it the, you know, and it's like, I, I like to be challenged in that way. Because that's the way my mind works,
SPEAKER_01:you
SPEAKER_00:know, and you really tapped into that.
SPEAKER_01:I think as I've worked with people that have loved everything I did right off the bat and check and Do it, love it. And I'm not saying that that is not a great feeling. That's like pat myself on the back. Yay, I did good. But the people that are so passionate about their business and so passionate about what they do, when they push back on me, it pushes me to another level. Every back and forth just takes us deeper, right? And so whoever's out there that's a designer that may or may not be listening to this, that's like, but you need to tell them what they need. And I'm like, yes, but this is their business. And the more comfortable you feel and the more confident you feel about your brand, the more authentic it is to you. And whether I may be the designer, but I'm also the catalyst of getting people as deeply as possible into the soul of your company. And the more authentic we are to your soul, the more your people are going to be magnetically affected by that.
SPEAKER_00:And I
SPEAKER_01:really, truly believe that. No,
SPEAKER_00:it's absolutely true. And as a matter of fact, as I'm thinking back, one of the decisions that I had made before deciding to work with you, Jess, was I'm going to take my face off the podcast cover. And as you remember, the image of me that the show had for the first several years, it's a very appealing image.
SPEAKER_02:Yeah.
SPEAKER_00:I wish I still looked like that because it was, I worked with a photographer that I really, really loved and we had finished the entire photo shoot and I was just kind of goofing around. and making like silly poses. So she decided to just keep snapping more photos. And that one that I ended up choosing and using and used on social media and used it on my website, it was on the podcast cover for the first couple of years, just this picture of me like flexing my bicep with this kind of playful pose look on my face. And that was never, ever supposed to be released. That was like after the photo shoot was over. But I felt that that photo captured a side of me that I think is important for people to see, which is this, yeah, I am an expert I'm very good at what I do. And for some people that can be a little scary or a little intimidating. So I wanted people to know I was also playful and funny and fun. And I felt that that image captured that. And when I made the decision to take my face off of the podcast, because I wanted to appeal to a broader audience, not just women, all genders, And I didn't want anyone to choose to listen or choose to work with me because of how I looked. In fact, I wanted how I looked, the fact that I'm white, the fact that I'm blonde and blue eyed. I wanted that to be a non-issue. That felt a little scary and a little risky because it's a personal brand. And I work with people on a one-on-one basis in a very deep, holistic way on both them and their business. And I needed to work with someone like you who truly works in a collaborative way and was able to guide me toward choosing imagery for the podcast cover, which became sort of the center point. Everything got built out from that for the website, the socials, email headers, everything else. the imagery that you created for that which i instantly fell in love with helped me overcome any fears doubts or second guessing around removing my face i don't know i still don't know exactly how you did it but like choosing a graphic image for that podcast cover that I felt instantly attracted to and instantly magnetized by. And I thought, and my ideal clients are going to gravitate to this as well, even though I'm not on it. Like you made that decision, not risk-free, but I didn't have any doubts or fears about it. The moment I saw that, I'm like, this is it. That felt great.
SPEAKER_01:I still remember the exact moment when I found that image. And I think it's a really good point that you brought up that it was actually, you're not talking about yourself. I mean, we talked about color palette. You're not talking about your logo. You're talking about an element of your brand that's outside of typography, logo, color palette. The imagery that this particular photo brought to the table ended up being such a huge part of across all of your brand assets. And it inspired more imagery and textures and feelings to be brought into it, which I think it was such a huge part of building the brand in its entirety. And Diane and I had the opportunity to continue working together. After we built the brand, we continued working together and I created a lot of the brand assets along with her team that helps her build a lot of her graphics. I still helped kind of the whole process of putting everything together. So we did the website. We did the website rebrand and all of the different assets. So it was really fun for me to be able to be part of not just... working with you developing your brand but then also being a part of continuing to work and and transferring everything over can you tell me a little bit about after your brand was created and the the process of like how many things had to be switched over and and all of that
SPEAKER_00:yeah i actually um You know, sometimes when you have ADHD, you get really excited about something and you don't really estimate how complicated it is or how many moving parts there are. But when you really love it, it's like, yeah, it doesn't matter. And you were able to match my energy. And I think we both kind of fell in love with what we were co-creating. Yeah. And you just kept coming up with things that were really exciting for me and and helped me overcome you know overwhelm and fatigue and it's like we have a lot of work to do we you and i created you created the brand assets and some of which my team uh implemented and you know now continues to implement but you created a whole new website. I used to have my website built on Kajabi. And you created a whole build out of the website on Squarespace, even though you're not a Squarespace designer. You should be an honorary Squarespace designer now because of what you did for me. And I think just an aside on this, because Squarespace is a template, so to speak. I mean, there's a lot of flexibility. There's a lot of options. but there are a lot of baked in limitations. And it was one of the ways that I think you really demonstrated your expertise is that, all right, there were some things that were a little bit frustrating for you about building the website on a platform that has these inherent limitations, because as an artist, you don't want to work within limitations. You want to be like, the sky's the limit, baby. If I can dream it, I can do it. And yet Squarespace is like, well, no, you won't. You can do this, but you can't do that. And so I think it was one of the ways that, I think it's why we became such good friends through the process. Because even though I knew we liked each and respected each other even before we started working together. But the trust that was built with you building this beautiful site on a platform that you didn't have a lot of familiarity with and you needed to kind of learn some things about it. But then you also needed to work within the limitations of the platform when they were not limitations. in your creativity or mine. And so it was like we had to make decisions together that, well, this is what I'd like to be able to do. And this is what you and I brainstormed and, oh, well, let's make it like this and that. And it's like, well, no, apparently not. And I think you kind of know when you're in a good partnership. whether it's a business partnership a romantic partnership like co-parenting kids when you can make good solid mutual decisions to work within your limitations instead of saying, no, we need to find another. If the Squarespace can't do it, let's do something. It's like, no, this is a platform I want to use and we need to work with. And the things that you came up with, even within the limitations of Squarespace, surprised me
SPEAKER_02:and
SPEAKER_00:made it look like, it really looks like a custom website and doesn't look like it came from limitations. It looked like the only limitations of our own creativity. So I was really impressed with what you were able to do within those limitations. And I think it helped us deepen our working relationship and our emerging friendship because we had to make those decisions together.
SPEAKER_01:Yeah.
SPEAKER_00:And it was like, you can have this or you can have this. But if we go this direction, the website loading speed is going to slow down. It's not going to look as good on mobile. And it really became clear to me by that point, like we really are collaborating on every step of this. The podcast rebrand, the website rebuild, You created assets for all my socials. And it's still to this day, even though it's been a number of months, still heartbreaking to me that some of the most beautiful images you created, I'm not able to use because my Instagram and Facebook accounts hacked.
SPEAKER_01:That Instagram grid was like...
SPEAKER_00:It was stunning. Stunning. Stunning. You know what? I still go and look at it at least once a month because I just think it's freaking stunning. But I can't even use some of them because my accounts got hacked and I decided not to rebuild them from scratch. But in addition to that, email headers, because when I migrated away from Kajabi to Squarespace, I needed an email. marketing platform. So I decided to migrate to, at that time it was ConvertKit, now Kit. So we built out email headers. And one of the most exciting things, which was not part of our initial engagement, but our extended engagement was I had a really incredible high visibility opportunity come my way in January. And I shared it with you.
SPEAKER_01:Yeah.
SPEAKER_00:And it was doing a webinar, which 10,000 people signed up for, which still boggles my mind. And you said, do you want me to create a branded presentation deck for you? Yeah. I was like, what? I can do that? Oh, my God. Showing up to that webinar with not only the terrific presentation, material that I had and it was incredibly well received, but all the slides were branded And you brought so many fascinating elements into it that now I can reuse those every time I give a talk. I've never gone to a webinar where there is a branded slide deck. So this is like next level. And really made me feel like the expert I really am because now, finally, as a result of working with you, Jess, I have a visual brand everywhere that I can be seen, on the podcast, on the website, on the socials, on my email list, when I give a public presentation, everywhere you find me on the interwebs, it is a consistent, clear, visual image that is exactly me. And everybody loves it. It's like when you said it's so fun when you create a brand for someone and they just instantly love it. They instantly love a hundred percent of it. And they're like, yes, yes, yes, do it. And it's almost like a little bit of a letdown because you're like, I could go deeper. Yeah. Can we do more? Can we do more? And we got to do more.
SPEAKER_01:We did. Yeah. I'm so grateful for, I think sometimes, uh, for me on my end of things, um, when I don't get to continue to work with somebody, I had all of these things in my head, all these swirling ideas about what I could do with the brand. And for you, you gave me a lot of creative freedom to take your brand to a different place that it could have been had I just given you your folder and said, good luck. I think it could have been an entirely different thing. So for the opportunity to continue to work with you and really, really truly develop your brand to the place where now you can– hand it to your assistant and your virtual assistant and they get it now, you know, because there are so many things that are in place that they can match the vibe of that. So I think that it was just a really, for me, it was just so fun to have that like creative freedom to really do more than, you know, just the brand to continue with you and support you in that way was just so much fun for me.
SPEAKER_00:We had some really interesting really fun and unique moments that I, I don't know how often they happen with your other clients, but it's never happened with me before. And a lot of this has to do with the fact that, you know, and you and I have talked about this, Jess, that, you know, as a result of platforms like Canva and all the templates that are out there, a lot of people do not understand the value of working with a professional on a brand or anything, especially on a rebrand, I think it's even more important. It almost feels like a lot of people feel like, well, you know, I have Canva, I'll just create my own. And there's a lot of websites out there that do like color palette pickers and font pairings. And I think, you know, When people are just getting started and they're not making any money yet, it would be very, very difficult for them to invest in professional branding. And oftentimes when you're first getting started, you don't really know what you're doing and you don't really know what your brand is or who you want to attract. But I think when it's time for a rebrand, you've got tread on your tires. You have an established reputation. You've had success attracting people to you with whatever you've been able to put together on your own. But knowing that it's time to work with a professional and being able to take those creative risks, you kind of have to know you're working with the right person and you're in good hands where you're not going to have a diva who's going to say, Listen, I'm the expert here. Just get out of my way, basically. And you better like it because, frankly, you don't know any better. I'm the pro here. Or people that just don't take direction or they don't really listen. There's a lot of... I mean, I think there are probably a lot of people who... continue to do their own branding, even though they're at a point where they have the resources to hire a professional because they've had bad experiences or because they don't truly understand the value of a brand that captures them so beautifully. Honestly, I had an inkling that it was going to be different, that it was going to be better. Like I'm not a fricking designer. I knew my stuff was okay, but I didn't really appreciate how different I would feel about sharing my brand assets until I went through the experience of working with you, because it wasn't just a matter of, we made this together. Um, I didn't feel like it was just all you or, you know what I mean? It was like, I felt like we did this together and you did things that I wouldn't have ever thought of doing. Like one thing I'll never forget is that the image that we've already talked about on the podcast cover, I'd never even told you up to that point what that particular image represents for me. You didn't know that, you know, about 10 years ago, I went on a trip to Northern India and I happened to be there during the Holi Festival where people throw colored paint in the air. And I mean, a lot of people have seen photographs of this. It's quite a wild time. And the color of the paint, it literally looked like someone throwing a handful of that persimmon colored powder from the festival and landed on my podcast cover. You didn't know about the trip to India. You didn't know about my memories in my mind of that Holly festival. Now there wasn't any orange powder, but like, I don't know that that would have been possible without For you to have the intuition to choose that image, even though we've never talked about it, if you weren't the kind of designer who works the way you were, I wouldn't know how your brain would come up with that if we hadn't spent the time developing a relationship, if you hadn't taken the time to really get to know who I am and how I work and what I most want people to to know when they visit my website or land on the podcast or see me on social. I don't know. I mean, you tell me, do you think you would have been able to just zoom in on that image if you had the traditional transactional approach?
SPEAKER_01:No, I honestly think that the more time that I spend with my clients, the more comfortable I am. You know, the first meeting or the introductory consultation is always like, oh, we're in business mode. And my favorite time is when like both of us show up with like a bar. our pj's still on with our cup of coffee and we're like all right i'm not pretty but let's do this and i think that the more time i spend with somebody the more i can feel their energy and the more i connect with them and um it's it's the the powder uh story with you i remember um things just come, things do come to me intuitively and people are like, well, why? I'm like, and I'm sorry, not sorry, not sorry. I don't know. Yeah. Like I get downloads, you know, as a creative and as somebody that's, you know, kind of a spiritual person or an energetic person or whatever, but things do just come to me. And, um, when I'm working with somebody that, that understands that and trusts that it's like, let's just go Let's go with the flow. I mean, I had a client, we had finished her brand and two days after she got family photos back and she sent me the family photos and sent me like a picture of like with her branding. And she was like, Jess, look at this. And she had... It matched, like the outfits that her family was wearing matched her brand. And she was like, how does this happen? She was like, I did not do this on purpose. And I think that it's just because I get involved with people and their energy and I can feel their soul. I mean, that's pretty deep, but...
SPEAKER_00:You know what? It works for me. I mean, as a neurodivergent person, I get direct downloads. I get intuitive hits. I've always had this ability. It kind of scares people sometimes because I'll say, well, here's what I think might be going on. And they'll go, how did you know that? I think intuition is a gift that all of us have, but not all of us cultivate it, not all of us welcome it, and not all of us integrate it into the work that we do. You and I do.
SPEAKER_01:And
SPEAKER_00:it really benefited our relationship. Another thing I'm thinking about is when you came up with the little dancing brain. Oh my God. I, because I use, I have my expressions that I use a lot. And one of them is no brainer. And I don't use the term no brainer the way most people use it. Most people use no brainer, like yeah, dummy, you know, that's a no brainer. I think of a no brainer as when we make a conscious decision to create a, a neural pathway,
SPEAKER_02:right?
SPEAKER_00:in our brains intentionally to make doing things in alignment with our goals and our values easier. That's a no brainer because we don't have to think and use our will. It becomes a no brainer. And so you, you immediately understood the concept and you came up with this, this little logo that has the first for you created the logo with the two-sided brain, like with two of the different colors. And I have so many variations of it. It's fantastic. And then the brain dances left to right. And then the words no brainer rotate around it. When you first shared that with me, we both giggled like a couple of third grade. Your own little girls probably were like, mommy, are you okay? We had way too much fun with that.
UNKNOWN:Yeah.
SPEAKER_01:You know, and I think that that's also that's I love that you brought up the times that we laughed and that we smiled and has not I mean, not every part of branding has to be so serious and not every business meeting has to be so serious. And I think that the more I mean, the more joy you start getting out of something, it it really started to take, I think it was that point that it really started to take on a persona, you know, this developed into the thing that people talk are going to talk about when you're not in the room. Oh my gosh. Have you seen, you know, I'm listening to this podcast by Diane and, and, and, oh my gosh, her, the, the, The visual of the podcast cover is still stuck in my head. You have to you have to hear this because she's so amazing. Like there are when people get that feeling from the visuals that you put out there and the experience of you. I mean, I can't remember who said it, but your brand is is what people say about you when you're not in the room. And when you have the the And then you get to release that into the world. It's like it's that's where the magic happens is when it all comes together.
SPEAKER_00:It's so true, Jess. I knew that I needed to make a change. I knew that I needed to go pro. I knew that my business was ready for a more distinctive brand and that I wasn't going to be able to faff around and figure that out on my own because that's not my wheelhouse. I also knew that I needed to work with someone intuitive, someone I trusted, someone who really could partner with me. and someone who was playful and had a sense of humor because it was like, we're in the sandbox together. I never once felt like, well, I'm just going to tell you what to do and you're going to scurry away and go make the magic happen and then you're going to show me. It's like, I don't, I realize now when I think back to previous branding experiences, like 99designs or figuring things out on my own on Canva. I mean 99designs, I kind of like in a way like the crowdfunding. You just say, hey, I need a logo and these are the elements that I want and this is what kind of business I have. And like a bunch of people, literally random people all over the world that you don't even know and you're not going to know. They bid on it and they said, yeah, what about this? And when I compare that experience to working with you, I just don't think I could have appreciated not only the quality and the extent of what a professional professional the graphic designer and artists like yourself can create, you know, like all the elements we've talked about, the logos, the sub logos, the brand palette, the fonts, the, you know, all of the assets. But the biggest surprise I would say is that how it would make me feel to share the finished deliverables, right? I mean, I wanted to treat it like an event. I wanted to treat it like a big deal, like, you know, the great unveiling. And I queued people up, you know, on the podcast and elsewhere. It's kind of like, oh, it's coming, you know, save the date kind of thing, because we're supposed to hide the heck out of everything. But I really didn't. underestimated or just had no way of knowing because I'd never experienced it before, like how much pride I have in sharing my brand now and how confident I feel when I share it that it can speak for me. It can truly represent me when I'm not there. I never felt ashamed about my websites or my social media before. That wasn't it. It's just that I kind of felt like those were things that were necessary for me to have as a business owner and they were good enough. Recently, I went to a conference and I actually had the podcast cover printed on a T-shirt that I wore to the conference so that people would say, what's that? And trust me, they did. I would have never done that before.
UNKNOWN:Yeah.
SPEAKER_00:So probably one of the biggest surprises was not just that I think I truly have an outstanding, impressive, standout, unique brand that truly reflects me, but I didn't really realize it would make me even more confident about sharing it because it's like, yeah, this is me. This is me. Like, you want to know who I am? Go to my website. You want to know what I'm about? go check out my LinkedIn newsletter. You want to know what makes me tick? Look at this. This is everything you need to know right here. And I never experienced that before. And I didn't really realize what a game changer that is. What a difference it's made.
SPEAKER_01:And I think that from my end of things, a huge thank you goes to you. because of the trust that we had, the collaboration, the honesty, your ability to tell me exactly how you were feeling about things. Those are all the reasons why we got, we together got you to this place. And it's my favorite place to be. And I have that same excitement and pride when I get to share other people's brands and support their businesses. And I think that that's, I don't know, that's, that's kind of what I, that's what I live for. It makes me so, so, so proud that you feel this way going into the world with the thing that we've created together. So.
SPEAKER_00:And you know what, there may be people that are still good with the transactional approach, what you and I refer to as the transactional approach, which is I need a logo, I need colors, I need fonts, I need whatever, whatever. And this is how much I think the value of those things is and what's your turnaround time? I know that's like a trigger. It's trigger warning when somebody says, what's your turnaround time? Because straight up, That's a transactional approach mindset. Or someone says, how much is this going to cost me? That's a person who already thinks they know the value of what you do before you've even shown them what you can do. And you know what? There's somebody for everybody. There's a lot of people who need graphic design. There's a lot of people who are more than happy to work in a transactional way because it doesn't just work for the customers that they attract, it works for them too. It's just not what I wanted. And luckily for me, it's not what you wanted. And what we did was exactly what I wanted and truly exceeded my wildest expectations and made a lifelong friend in you, so.
SPEAKER_01:A hundred percent. I am just, I don't know. I just get to this point where I'm just like, blah, blah, blah. I'm so grateful. But I am. And I'm grateful for your time today and for you sharing this. your experience. Um, can you tell us, uh, if people want to see this beautiful brand and if they want to experience the podcast or anything that comes along with the magic that you are, will you please tell people where to find you and how to connect with you?
SPEAKER_00:Of course. Thank you for the And it can be found on all the popular podcatchers. My website is Diane Wingert Coaching, and I'm sure you're going to link to it in your notes because Diane has got an unusual spelling. And unfortunately, the only social media platform that I have left is LinkedIn. So you won't be able to see the fantastic things that Jess created for me for other platforms. But the stuff on LinkedIn is pretty freaking impressive. And go look for the dancing brain because it should give you the giggles just as much as it did Jess and I.
SPEAKER_01:It's a no-brainer. It's a no-brainer. Well, thank you, Diane, again for being here with me today. I appreciate
SPEAKER_00:it. I will hang out with you anytime, my friend.
SPEAKER_01:Okay. Bye.
