From Grit to Growth

9. The Mom Who Built a Multi-Million-Dollar Brand from Her Basement with Julie Cole

Dundee Growth Partners

When Julie Cole left the courtroom to start making waterproof name labels in her basement with three other moms, she didn’t know she was building a category-defining brand. Twenty years later, Mabel’s Labels has become a household name, helping millions of families stay organized and inspiring countless entrepreneurs along the way.

In this conversation, Julie shares how a simple frustration in her kitchen turned into a thriving business, how she balanced entrepreneurship with raising six kids, and why she believes community is the greatest antidote to the isolation founders often face. From bootstrapping and co-founder dynamics to selling her company to Avery, Julie’s story is a masterclass in grit, growth, and staying grounded through every season of building a business.

Connect with us:

About Dundee Growth Partners:

Dundee Growth Partners provides E-commerce leaders with the strategy, systems, and tools they need to face growth challenges and scale with confidence. With deep industry experience and AI-powered platforms, we help leadership teams scale in a sustainable way. Interested in learning more? Click the link below to get started.