Pure, Clean, Organic...or just marketing hype?

"Pure", "Clean", "Organic".  These words are designed to build consumer trust, but trust without proof can be dangerous.  In this episode we pull apart the marketing halo around these words and unmask why you shouldn't take them at face value.  If you are looking to protect your health, your wealth, and your values, it's time to look past the hype to see the reality.  

References:

https://www.bevnet.com/news/2015/lawsuits-target-pure-leafs-all-natural-claims/

https://topclassactions.com/lawsuit-settlements/lawsuit-news/pure-leaf-tea-class-action-says-brewed-in-usa-label-is-false/

https://www.cosmeticsdesign.com/Article/2024/04/23/Q-A-Attorney-breaks-down-Clean-at-Sephora-ruling/

https://topclassactions.com/lawsuit-settlements/consumer-products/cleaning-products/1-5m-settlement-reached-purex-natural-detergent-class-action/

https://www.classaction.org/blog/general-mills-sued-over-highsugar-cereals-bars#:~:text=The%20suit%20suggests%20that%20the,the%20Northern%20District%20of%20California.

https://www.crresearch.com/blog/setting-the-record-straight-on-clean-labels/

https://cleanlabelproject.org/pesticide-free-award-methodology/

https://projects.propublica.org/nonprofits/organizations/811559522

https://www.wec.cpa/media-hub/non-profit-to-for-profit-some-organizations-are-making-the-switch

https://www.ewg.org/areas-focus/toxic-chemicals/glyphosate#:~:text=After%20an%20initial%20set%20of,benchmark%20for%20glyphosate%20in%20oats

https://www.ams.usda.gov/services/organic-certification

https://pmc.ncbi.nlm.nih.gov/articles/PMC5747577/

https://archive.nytimes.com/well.blogs.nytimes.com/2016/09/30/are-wild-blueberries-more-nutritious-than-farm-raised/

Chapters

• 0:00 Introduction to Episode 7
• 1:40 What are halo words and why do we trust them?
• 3:00 What does "clean" really mean?
• 4:05 Is "pure" as pure as you think?
• 5:55 What about some other halo words?
• 8:58 Does "certified" mean anything, and what is a ppb?
• 15:56 Is "organic" really more safe or clean?
• 20:07 What can organic farmers put onto their crops and is it better?
• 23:07 Who manages organic farming and who controls the safety?
• 23:44 Can processed products be organic?
• 25:16 What can you really believe about organic safety?
• 27:44 What are some certifications that I trust to ensure safe foods and supplements?
• 31:20 Recap of why you can't always trust without verifying.