Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Are you a therapist ready to start or grow your private practice—but totally overwhelmed by the business side of things? You’re not alone. And you’re exactly who this podcast is for.
Private Practice Unlocked exists to fill the gaps grad school left behind. We’re talking about the real-life stuff you need to run a successful, sustainable practice while not sacrificing quality care for your clients.
I’m Amber Moyo—a licensed therapist, supervisor, and former private practice owner who’s been through the messy middle of figuring it all out. I created this show to help you skip the guesswork and build a practice that actually works for your life.
So if you’re ready to stop spinning your wheels and finally feel confident running your private practice, hit that follow button and start listening to Private Practice Unlocked. You don’t have to do this alone.
Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
The UNLOCKED Framework: Your Roadmap to Private Practice Success
Ever feel like everyone else got the secret manual on how to run a private practice—and you’re still winging it? You’re not alone. In this episode, Amber walks you through the UNLOCKED Framework—the 8-phase roadmap she created to help therapists start, grow, and thrive in private practice without the guesswork.
This episode will explore what each letter of UNLOCKED stands for, how the framework came to life, and how it can help you make confident, aligned decisions for your business—no matter what stage you’re in.
In this episode, you’ll learn:
- The 8 key areas to focus on as a private practice owner
- How to lay the foundation for a business that reflects your values
- Why setting up your systems early can prevent burnout later
- How to shift your mindset around money and marketing
- What it means to grow your practice your way—and when to do it
- Why self-care is a business strategy, not a luxury
Whether you're just getting started or trying to figure out what comes next, this framework will help you ditch the overwhelm and build a business that truly supports you.
Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.
New episodes drop every Wellness Wednesday—subscribe so you don’t miss a thing!
DM Amber on Instagram @privatepracticeunlocked and let her know what stage of the framework you are in!
Let’s build the practice—and life—you deserve.