Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Are you a therapist ready to start or grow your private practice—but totally overwhelmed by the business side of things? You’re not alone. And you’re exactly who this podcast is for.
Private Practice Unlocked exists to fill the gaps grad school left behind. We’re talking about the real-life stuff you need to run a successful, sustainable practice while not sacrificing quality care for your clients.
I’m Amber Moyo—a licensed therapist, supervisor, and former private practice owner who’s been through the messy middle of figuring it all out. I created this show to help you skip the guesswork and build a practice that actually works for your life.
So if you’re ready to stop spinning your wheels and finally feel confident running your private practice, hit that follow button and start listening to Private Practice Unlocked. You don’t have to do this alone.
Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Deciding How Much to Charge Your Clients in a Way that Works for You and Them
Talking about money in private practice can feel overwhelming, confusing, and maybe even a little uncomfortable. But deciding what to charge your clients doesn’t have to be a guessing game.
In this episode of Private Practice Unlocked, we’re stepping into the O of the UNLOCKED Framework: Optimize Your Income. And in Part 1, we’re focusing on how to set your fees in a way that works for both you and your clients. Because your rate isn’t just a number—it’s your sustainability, your boundaries, and your ability to keep doing this work long term.
Here’s what you’ll learn in this episode:
- How to calculate your baseline fee based on expenses and caseload.
- Why knowing your market rates gives you confidence in your pricing.
- Tips for negotiating your reimbursement rate with insurance companies.
- The most common mistakes therapists make when setting their fees—and how to avoid them.
- How to raise your rates with clarity and confidence when the time is right.
- A practical example of running the numbers so you can stop guessing and start charging with confidence.
Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.
New episodes drop every Wellness Wednesday—subscribe so you don’t miss a thing!
👉 DM Amber on Instagram @privatepracticeunlocked
and let her know what you’re struggling with the most!
Let’s build the practice—and life—you deserve.