Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Are you a therapist ready to start or grow your private practice—but totally overwhelmed by the business side of things? You’re not alone. And you’re exactly who this podcast is for.
Private Practice Unlocked exists to fill the gaps grad school left behind. We’re talking about the real-life stuff you need to run a successful, sustainable practice while not sacrificing quality care for your clients.
I’m Amber Moyo—a licensed therapist, supervisor, and former private practice owner who’s been through the messy middle of figuring it all out. I created this show to help you skip the guesswork and build a practice that actually works for your life.
So if you’re ready to stop spinning your wheels and finally feel confident running your private practice, hit that follow button and start listening to Private Practice Unlocked. You don’t have to do this alone.
Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
How to Get Therapy Clients Without Feeling Salesy
Marketing doesn’t come naturally to most therapists — and honestly, it’s not supposed to. Therapists are trained to listen, attune, and build trust, not to “pitch” themselves. But as Amber explains in this episode, connecting with your community is what helps the right clients find you — and it doesn’t have to feel awkward or inauthentic.
In this episode of Private Practice Unlocked, Amber continues the “C” in the UNLOCKED Framework — Connect to Your Community — and shares how to build genuine relationships that fill your caseload without feeling salesy.
Listeners will learn:
- How to shift from selling to serving
- Ways to identify and reach your ideal client
- How to connect with your local and online community
- Practical ideas for building trust and visibility
- Why authenticity attracts the right clients naturally
- Amber’s “Try This Week” Challenge for simple, real-world connection
If you’re ready to stop dreading marketing and start connecting from a place of authenticity, this episode is your blueprint.
Inspired by her upcoming book, Private Practice Unlocked: What Grad School Didn’t Teach You.
New episodes drop every Wellness Wednesday—subscribe so you don’t miss a thing!
DM Amber on Instagram @privatepracticeunlocked and let her know what you’re struggling with the most!
Let’s build the practice—and life—you deserve.