Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Are you a therapist ready to start or grow your private practice—but totally overwhelmed by the business side of things? You’re not alone. And you’re exactly who this podcast is for.
Private Practice Unlocked exists to fill the gaps grad school left behind. We’re talking about the real-life stuff you need to run a successful, sustainable practice while not sacrificing quality care for your clients.
I’m Amber Moyo—a licensed therapist, supervisor, and former private practice owner who’s been through the messy middle of figuring it all out. I created this show to help you skip the guesswork and build a practice that actually works for your life.
So if you’re ready to stop spinning your wheels and finally feel confident running your private practice, hit that follow button and start listening to Private Practice Unlocked. You don’t have to do this alone.
Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
How to Overcome Doubt and Imposter Syndrome as a Private Practice Owner
Even the most experienced therapists struggle with doubt — especially when they’re building, growing, or evolving their private practice. In this episode, Amber gets honest about imposter syndrome: why it shows up, what it’s really trying to protect, and how private practice owners can move through it without getting stuck in fear, comparison, or perfectionism.
Amber shares a vulnerable story from her own clinical work — the moment a client’s confidence in her triggered a wave of self-doubt — and how she learned that imposter syndrome doesn’t mean you’re unqualified. It simply means you’re growing.
Listeners will learn:
- Why imposter syndrome resurfaces at every new level of business
- How isolation fuels doubt — and community dissolves it
- Why imposter thoughts aren’t evidence (they’re old programming)
- The truth that confidence comes after action, not before
- Why authenticity matters more than perfection in the therapy room
- A practical way to track wins and rebuild a grounded sense of competence
Amber reminds therapists that they are not behind, not accidental, and not alone. Imposter syndrome isn’t a sign you’re unprepared — it’s a sign you’re stretching into the next version of yourself.
Feeling ready to loosen the grip of imposter syndrome?
DM Amber on Instagram @privatepracticeunlocked and tell her the imposter lie you’re working through. She’ll help you replace it with something truer, steadier, and more empowering.
Let’s build the practice — and life — you deserve.