Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Are you a therapist ready to start or grow your private practice—but totally overwhelmed by the business side of things? You’re not alone. And you’re exactly who this podcast is for.
Private Practice Unlocked exists to fill the gaps grad school left behind. We’re talking about the real-life stuff you need to run a successful, sustainable practice while not sacrificing quality care for your clients.
I’m Amber Moyo—a licensed therapist, supervisor, and former private practice owner who’s been through the messy middle of figuring it all out. I created this show to help you skip the guesswork and build a practice that actually works for your life.
So if you’re ready to stop spinning your wheels and finally feel confident running your private practice, hit that follow button and start listening to Private Practice Unlocked. You don’t have to do this alone.
Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Insurance vs. Private Pay — How to Choose What’s Right for You
Choosing whether to accept insurance, operate as a private-pay therapist, or pursue a hybrid model is one of the most important decisions a private practice owner will ever make. And it’s a decision that often comes with pressure, mixed opinions, and a lot of anxiety — especially for new therapists.
In this episode, Amber breaks down the realities of each model with honesty and nuance. Instead of telling therapists which path they “should” take, she explores what each approach really looks like in everyday practice: the workload, the benefits, the emotional impact, the income differences, and the lifestyle implications.
Drawing from her own early experiences — including the overwhelming confusion of her first insurance applications — Amber helps therapists understand that there is no morally superior or universally correct choice. There is only the choice that aligns with your values, your vision, and the life you want your practice to support.
Listeners will learn:
- The pros and cons of taking insurance
- The freedoms and responsibilities of a private-pay model
- Why hybrid practices can offer stability and flexibility
- How each model affects your schedule, stress, and sustainability
- The real question every therapist must answer before choosing
Amber reminds therapists that choosing a payment model isn’t just a business decision — it’s a lifestyle decision. And when your business reflects your values and needs, you naturally show up with more confidence, clarity, and grounded energy.
Trying to figure out which model fits your life and your goals?
DM Amber on Instagram @privatepracticeunlocked and share which direction you’re leaning — she’ll help you think through the next right step.
Let’s build the practice — and life — you deserve.