Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients

The First 90 Days of Private Practice — What to Focus On (and What to Ignore)

Amber Moyo: Mentor for Private Practice Owners Episode 22

The early days of private practice can feel overwhelming. There’s paperwork to complete, systems to choose, advice coming from every direction — and a constant sense that everything is urgent. For many therapists, that pressure leads to burnout before their practice has even had a chance to settle.

In this episode, Amber breaks down the first 90 days of private practice as a developmental phase, not a performance test. Instead of focusing on perfection or rapid growth, she reframes this season as one of stabilization, observation, and intentional focus.

Amber walks listeners through what actually matters during the first 30, 60, and 90 days — and gives permission to stop worrying about things that can wait without harming the practice.

Listeners will learn:

  • What to prioritize in the first 30 days to create a stable, ethical foundation
  • How to build consistency without overhauling systems too early
  • Why clarity comes from experience, not from having everything figured out
  • What common early-stage distractions can safely be ignored
  • How to align expectations with the phase of practice you’re actually in

This episode is a grounding reminder that private practice is built in phases — and that learning is the work in the beginning.

Feeling unsure about what deserves your energy right now?
 DM Amber on Instagram @privatepracticeunlocked and tell her what stage you feel like you’re in — she’ll help you orient yourself.

Let’s build the practice — and life — you deserve.

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