Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Are you a therapist ready to start or grow your private practice—but totally overwhelmed by the business side of things? You’re not alone. And you’re exactly who this podcast is for.
Private Practice Unlocked exists to fill the gaps grad school left behind. We’re talking about the real-life stuff you need to run a successful, sustainable practice while not sacrificing quality care for your clients.
I’m Amber Moyo—a licensed therapist, supervisor, and former private practice owner who’s been through the messy middle of figuring it all out. I created this show to help you skip the guesswork and build a practice that actually works for your life.
So if you’re ready to stop spinning your wheels and finally feel confident running your private practice, hit that follow button and start listening to Private Practice Unlocked. You don’t have to do this alone.
Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients
Hiring, Contractors, and Expansion — When (and If) to Grow Beyond Solo Practice
For many therapists, a full caseload eventually raises the question: Should I expand my practice? But that question often comes from exhaustion, comparison, or pressure — not clarity.
In this episode, Amber slows down the conversation around expansion and reframes it as a choice, not a requirement. She walks listeners through what growth beyond solo practice actually involves — financially, emotionally, and logistically — and why expansion isn’t always the right next step.
Amber explores the realities of hiring, supervising, and leading others, including the often-overlooked emotional labor of leadership.
Listeners will learn:
- What expanding a practice truly adds beyond additional clinicians
- The high-level differences between W-2 employees and 1099 contractors
- Why financial predictability matters more than revenue when expanding
- How leadership and emotional bandwidth impact sustainability
- Signs that expansion may — or may not — be the right move
This episode offers permission to choose sustainability over scale and reminds therapists that staying solo can be a successful, intentional decision.
Considering expansion and feeling unsure?
DM Amber on Instagram @privatepracticeunlocked and share what you’re thinking through — Amber will help you slow it down and gain clarity.
Let’s build the practice — and life — you deserve.
If Private Practice Unlocked has helped you feel more confident, less overwhelmed, or less alone in building your practice, you can support the show by making a small donation. Your contribution helps cover production costs and allows Amber to keep creating free, practical resources for therapists.
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