The CEO Sisters' Road Trip
Sisters and founders, Liz Szporn and Sarah Trueman are on a road trip where they talk about business, family, sisterhood, friendship and growing through all of it. Join them as they share, laugh and sometimes cry about all the joy, challenges, hiccups, and drama that come with this journey.
Liz is a business coach and consultant who loves supporting small business owners. Sarah is a creator who started her pottery business just a year ago.
This podcast will provide strategic business insights to grow your business as well as relatable stories of being mothers, wives, sisters and bad ass business ladies. They've been through it all together, so why wouldn't they share this CEO journey together too?
The CEO Sisters' Road Trip
Ep. 03 Hustle and Heart: Kelsey Bross's Story
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- Kelsey Bross started her granola company, Kels Kitchen Table, two years ago.
- Food has always been a love language for Kelsey, stemming from her Italian family background.
- Hustle and hard work have been ingrained in Kelsey since childhood.
- Kelsey emphasizes the importance of a strong support system in her entrepreneurial journey.
- She believes in the power of asking for help and not being afraid to ask questions.
- Kelsey has a clear vision of her ideal customer and tailors her product to meet their needs.
- Financial challenges are a significant concern for Kelsey as she looks to scale her business.
- Kelsey prioritizes her health and nutrition to maintain her energy levels while hustling.
- She encourages aspiring female entrepreneurs to find their community and support network.
- Kelsey loves listening to Taylor Swift and true crime podcasts while working.
Chapters
00:00 Kelsey’s Journey: From Kitchen to Business
05:12 The Role of Family and Support in Entrepreneurship
08:13 The Hustle: Balancing Work and Passion
11:16 Building a Brand: Kelsey’s Vision and Goals
13:43 Nourishing Smoothies and Kitchen Hacks
16:00 Understanding Your Audience
16:58 Identifying Your Ideal Client
20:28 Creating a Unique Product
23:31 Financial Challenges of Entrepreneurship
30:06 The Importance of Support Networks
34:19 Inspiration Through Music and Media
36:16 whats-coming-up-ahead_short-03_62sec.wav
Want to learn more about what working with Liz looks like? Head to Your Business Matters to schedule a Discovery call with her