The CEO Sisters' Road Trip
Sisters and founders, Liz Szporn and Sarah Trueman are on a business road trip. They talk about the ups and downs of business, family, sisterhood, friendship and how to keep going through every mile. Join them as they share, strategize, celebrate, laugh, and sometimes cry, about the joy, challenges, hiccups, and drama that come with this journey.
Liz is a business coach and consultant who loves supporting small business owners as they grow their business to get the freedom and flexibility they want out of it. Sarah is an amazing artist and creator who started her pottery business to bring functional beauty into the homes of others.
This show will provide strategic business insights to grow your business, profitably and consistently and will share relatable stories of being mothers, wives, sisters and bad ass business ladies.
They've been through it all together, so why wouldn't they share this CEO journey too?
The CEO Sisters' Road Trip
Ep. 16 Laura Angress - An Artists Journey: from Rome to Jersey, with Love
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Summary
In this episode of the CEO Sisters Road Trip, Liz and Sarah explore the intersection of creativity and business with New Jersey artist, Laura Angress of Murals By Laura. Laura shares her journey from the corporate world to becoming a successful muralist and fine artist, inspired by her experiences in the Sistine Chapel. The conversation delves into the challenges and triumphs of building a sustainable art business, finding inspiration in personal experiences, and navigating the art world as an emerging artist. In this conversation, Laura Angress shares her journey as an artist, detailing her experiences from her first art show to building a successful art business. She emphasizes the importance of community connections, finding a unique voice in her art, and balancing passion with profitability. Laura discusses the challenges of pricing her work, the significance of networking, and the strategies she employs to scale her business. She also offers valuable advice for aspiring artists, encouraging them to trust their instincts and pursue their passions.
Takeaways
- The journey from corporate life to pursuing art can be fulfilling and transformative.
- The importance of listening. Listening to yourself, your customers and your support network is crucial.
- Building a sustainable brand requires both artistic vision and business acumen.
- Finding a niche, such as beach-themed art, can lead to business success.
- Artists should embrace their unique stories and backgrounds in their work.
- Community connections significantly impact an artist's journey.
- Finding a unique voice in art is essential for success.
- Balancing passion and profit is possible. Pricing art can be complex and requires a thoughtful approach.
- Scaling an art business involves understanding market demands.
- Protecting creative time is crucial for artistic growth.
Chapters
00:00 Introduction to the CEO Sisters Road Trip
03:07 Meet Laura Angress: Artist and Entrepreneur
06:00 The Journey of Building a Creative Business
12:01 The Importance of Art in Everyday Life
17:41 The Epiphany at the Sistine Chapel
20:36 Transitioning to Art: A Personal Journey
22:09 The Evolution of an Artist
23:42 Creating Memories Through Art
24:12 Finding Inspiration in Local Landmarks
29:38 Building a Community Through Art
35:09 Balancing Passion and Market Demand
40:11 Finding Balance in Art and Business
41:09 The Art of Pricing: Valuing Your Work
43:21 Understanding Art: Overcoming Sticker Shock
45:43 Building Connections: The Joy of Art Shows
46:52 Scaling Your Art Business: Tips for Success
49:22 The Power of Persistence: Stories of Opportunity
51:31 Creating Limited Editions: The Print Process
54:43 Balancing Life and Creativity: Time Management
58:20 Pursuing Passion: Advice for Aspiring Artists
Resources
Murals By Laura: https://muralsbylaura.com/
Want to learn more about what working with Liz looks like? Head to Your Business Matters to schedule a Discovery call with her