The CEO Sisters' Road Trip
Sisters and founders, Liz Szporn and Sarah Trueman are on a road trip where they talk about business, family, sisterhood, friendship and growing through all of it. Join them as they share, laugh and sometimes cry about all the joy, challenges, hiccups, and drama that come with this journey.
Liz is a business coach and consultant who loves supporting small business owners. Sarah is a creator who started her pottery business just a year ago.
This podcast will provide strategic business insights to grow your business as well as relatable stories of being mothers, wives, sisters and bad ass business ladies. They've been through it all together, so why wouldn't they share this CEO journey together too?
The CEO Sisters' Road Trip
Ep. 15 - Millionaire Mindset - Positioning Yourself for the Future
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Summary
In this episode, Liz and Sarah explore the journey of transitioning from maker to CEO, emphasizing the importance of intentional positioning, measuring progress backwards, and managing the tension of business growth. They share personal stories, practical strategies, and insights to help entrepreneurs scale with clarity and confidence.
Key topics
- Transitioning from maker to CEO
- The concept of positioning and campaigns
- Measuring progress backwards (AMB)
- The transformation journey and mindset shifts
- Seasonal and campaign-based positioning
Chapters
00:00 Snowmageddon and Personal Updates
02:48 Transitioning from Maker to CEO
06:10 Imposter Syndrome and the Bicycle Face
08:46 The Hero's Journey in Business
11:59 The Journey of Transformation
14:49 Positioning and the Four P's
24:01 Intentionality in Business Positioning
25:48 The Importance of Reflection and Measuring Progress
26:56 Business Therapy: The Emotional Side of Entrepreneurship
27:50 Creating an Ideal Work Week
32:57 Setting Clear Goals and Vision
33:54 The Cost of Staying in the Production Space
36:43 Defining Success: A Year from Now
39:12 The Power of Measuring Backwards
43:59 Key Takeaways and Reflections
Resources
- Reshma Saujani's Bicycle Face Speech - https://www.youtube.com/watch?v=example
- The Transformation Economy by Joe Pine - https://www.amazon.com/Transformation-Economy-Experience-Design-Value/dp/1633694684
- The Gap and the Gain, Dan Sullivan and Dr. Benjamin Hardy - https://www.amazon.com/Gap-Gain-Achievers-Happiness-Confidence/dp/1401964362
- www.yourbusinessmatters.dev
- www.sarahjanepottery.shop
- https://www.instagram.com/sarahjanepottery
Keywords
business growth, CEO mindset, positioning, transformation, entrepreneurship, maker to CEO, business strategy, mindset, productivity, scaling
Want to learn more about what working with Liz looks like? Head to Your Business Matters to schedule a Discovery call with her