Ep. 24 - The IDGA...S%&* Advantage of Starting a Business After 40

Summary

In this episode, sisters Liz and Sarah explore the empowering reasons why launching or restarting a business after 40+ can be a game-changing move, fueled by confidence, life experience, and authenticity. They share personal insights, challenges, and practical advice for women embracing their second act with boldness and purpose.

Key Topics:

• The shift in mindset from career start to second act: less fear, more authenticity
• The advantages of age and life experience in entrepreneurship and leadership
• The importance of saying no: setting boundaries to protect your time and energy
• Lessons from decades of experience that streamline decision-making
• Embracing seasons in business and life: when to pause, pivot, or press play
• Breaking the myth that entrepreneurship is only for the young
• The power of transparency and vulnerability with technology and team members
• Practical strategies for thriving as a late starter, including leveraging confidence and avoiding burnout

Chapters:

00:00 Nostalgia and Sassy Magazine

05:58 Life Skills and Confidence in Entrepreneurship

09:22 Transitioning Careers After 40

13:19 Selling Transformation vs. Services

21:15 The Power of Saying No

26:52 Embracing Technology and Transparency

31:54 Caring Less About Others' Opinions

35:15 CEO Sister’s Road Trip Video Outro 

Resources:

The Transformation Economy by Joe Pine

Your Business Matters

Sarah Jane Pottery

To hear more stories of women over 40 transforming their lives, subscribe to the CEO Sisters Podcast and join our community of confident, experienced entrepreneurs embracing their second act!

Want to learn more about what working with Liz looks like?  Head to Your Business Matters to schedule a Discovery call with her

Transcript

SPEAKER_02 0:00

Well, it's getting out of the head.

SPEAKER_01 0:17

Well, good morning, Sister Sarah.

SPEAKER_00 0:20

Long time no see, Sister Liz.

SPEAKER_01 0:23

I know. This is so crazy. This spring has been bonkers and tired of it. We need some susceptibility. We thought March was bad. Yeah, I don't like it. I don't like it. Um I don't I I found out I don't love doing podcasts by myself. Oh, fair enough. So I'm gonna have to really get some guests just in case you're not available because I don't like doing it by myself. It's not as fun. I mean, I like it. I did that road snack episode last week or so. I have another one that I recorded this morning that was terrible. So we're gonna start over on that one. It was like 15 takes, and of the 15 takes, I think people came into my office like 10 times. Like, this is cool. Thanks, guys. Sorry, we're going well. I know I I know I'm just not doing anything here.

SPEAKER_00 1:23

Um I was thinking it should be a summer guest series because we do have a lot of potential guests. So we just do a summer guest series and try to invite lots of we just need to record.

SPEAKER_01 1:35

That's it. That's all. We just need to do it. I don't care if it's us or guests, we just need to do it. So I'm glad we're doing it today. Um, how are you? How's your uh how have the last couple weeks been for our guests, our listeners to know?

SPEAKER_00 1:52

Um I would uh say it's going well. We've got Jonah's graduating in a couple of weeks, and we have just really um shown up to everything. I just I feel like I I keep saying I've made it this far. I'm not I'm not bailing out at the last minute. So we've had a lot of proms, we've had a ton of sports games, we've had a lot of just school activities, and we're just trying to soak it up and um enjoy what final moments we have of high school with him. And yeah, feeling pretty good.

SPEAKER_01 2:28

Let's get this show started. I when I was thinking of um, you know, thinking of ideas for episodes, this one came out of the fact that the people that we've had on the show have been our age, which I love, and none of them were in their first iteration of themselves. And so I also love that. Everyone and everyone that I meet at whether it's an art fair or through people, like I was in a networking event this week. None of them are doing the career that they started to do when they were 20. Not one of them. The story is much more about I'm in my second phase. I have so much more to learn, I have so much more to give, I have so much more I want to do. And so there's something I call the title of this um why starting a business at something like starting a business at after 40 is like the new, the new hot trend. And I sort of agree with it. So cheekily, I called it like I don't give a beep advantage because I do feel that more and more often. I have been saying no to more things, but then I've been more open to things as well, which is interesting. So I just I would love to uh I wanted to have this conversation with you today. They say entrepreneurship is a young person's game, but we've noticed a secret that women over 40 aren't just starting businesses, they're starting them with an I don't give a blank confidence that skips the line a little bit. I do see this every day. Today we're talking about why being a late starter actually makes us a fast tracker.

SPEAKER_00 4:02

Yep, I'm excited. I feel like this is just it's absolutely our universe right now and everybody in it. Welcome to the CEO Sisters Road Trip. I am Sarah, and alongside me is my sister Liz. We're your co-pilots here to help you flourish in your business and your life. Each week we share relatable stories, strategic advice, and a whole lot of laughs as we tackle the real challenges. Finances, marketing, vision, and team. So get ready to make the right next right turn and have some fun doing it.

SPEAKER_01 4:32

This episode is brought to you by Sassy Magazine. I love Sassy Magazine. We were brought up to be sassy early on, so why would we stop at middle age? And right?

SPEAKER_00 4:45

That sounds fully like an infomercial. I know. It was great. We were brought up to be sassy, so why would we stop now?

SPEAKER_01 4:52

It's so true. I uh you were saying you don't remember sassy, but sassy became Jane magazine, which I know you remember.

SPEAKER_00 5:01

No, I do remember. Once I saw the picture of it, that was a good plug. I um I do remember, and we would sit in the library in high school.

SPEAKER_03 5:12

Yeah.

SPEAKER_00 5:12

And we would get these magazines, and that's what we would do in study hall is take the love questions and quizzes. And who who does Sassy and or Jane make you think of?

SPEAKER_01 5:22

A person. Because that's like a direct memory of her. Anna. Lisa. Annabelle. Yeah. Annabelle? Yeah, I always think of her. Okay, we're gonna see Lisa. And Annabelle, we know you listen, so we're gonna get you on the show too, because we would like to talk to you personally. Yeah, I always think of her because she was the sassiest. She was like the cool, she was just cool. And those magazines were cool. So I thought that would be a good um sponsor for us, even though the magazine is not in existence.

SPEAKER_00 5:58

All right, I'm gonna kick it off. I'm gonna ask you a question first. So we often hear that entrepreneurship is a young person's game. But what is one specific life-hardened skill that you now have that you simply didn't possess in your 20s that makes a difference?

SPEAKER_01 6:15

Great question. Yeah, this and this is exactly what I want to talk about. Seeing how many of us are doing these brave things that I wouldn't have dared when I was in my 20s. I'll use my example of um, it is sassiness. I I speak in meetings differently, whether I'm speaking to a superior or a boss or to my clients in a way that I would never have had the confidence to talk um to say in my 20s. And it's in it, it's not like I'm mean or like being disrespectful, but it's definitely I will tell the truth, my truth, and how I feel about things in a way that I just didn't do before. I just wasn't doing it. And it's really fun. I mean, sometimes I joke about it and I'll say, wow, that was a little, that was a little bolder than I intended. But I in my 20s, I definitely wouldn't have done that. So I really appreciate uh the confidence that I have at 51 to have real conversations. And it it moves things along so much faster. And I try to take care when I'm having them to say, does that make sense? Does that sound right? What am I missing? Things like that to make sure I'm not bowling people over. But that I would say that, being more honest with my thoughts. How about you?

SPEAKER_00 7:32

Uh, along the same lines, I would say just having experience. Um, and I remember being in a few early post-college sales roles where I knew I was a flubbering, blubbering young woman who had zero experience. And I would go in specifically to older gentlemen's offices to try to sell them, whatever I was selling them. And it was like they just looked right through me. There was no um training or working with me. Like I I see you, I see you. You're a young woman trying to figure this out, so I'm gonna work with you. It just there with little little experience, um it's hard to do stuff right out of school. So I, you know, just being 40 and having life experience, even if I don't technically have the same career experience or you know, tasks in a specific role, I just have life experience. And I think that's just a game changer for most of us.

SPEAKER_01 8:34

Totally. And it and it probably swirls around where mine does too, is the experience is yes, we've done a lot of things, but it's really how we relate to people and talk to humans and ask for what we want and say yes or no to all of these things in a way that is more authentic than to uh what we maybe were doing in our 20s. Yeah, I like it. Again, score one for middle age. That's one. We got one on that. Um, when you there's a there's a transition point that I see a lot, and we've talked about here, and I talk about with with honestly, like people who are in their 30s, um, I'm surrounded by some 30-year-olds, and they're interesting because there's a shift that they're making that we did. So, my question here is how do you feel like when you transition from your first career? So you had limited me at the dot com or the talent agency to being either a full-time mom or owning a business after 40. So you go from this to whether you're working the whole time, staying at home part of the time or the whole time, and then moving into business ownership after 40, which you did. How did you handle the um the thinking of what am I doing? It why am I doing it right now? What am I who what do I think I am? Who do I think I am right now starting a business? How did you handle your inner critic, if you will?

SPEAKER_00 9:58

Um, I think for me, sis, being an artist uh just innately feels like who I am, who I was created to be. And it felt like I finally am doing what I was created to do. So the inner critic wasn't maybe as harsh as it had been in previous roles. Um, I would say going back a couple in 2020 I started working for some friends who owned an ad agency, and I was working virtually, doing some project management. And I have to say, there I was much harder on myself because it felt like some time had elapsed between working in corporate America and then coming home and raising my babies and going back to it. Um, I was much harder on myself there. Just can I keep up? Do it, can I navigate everything that has changed? And yeah, I was a lot harder on myself in that role, but starting my own pottery business, I just I think I was so excited and felt like uh finally I'm here. This is what I probably should have been doing for many moons. And so my inner critic is different. So, how how would that apply to you? That might be.

SPEAKER_01 11:11

Well, I just have to say that's fantastic, and that's sort of the theme that we see and we've seen on this show is people were finally being themselves. So I I was hoping that's what your answer would be. You're like, uh, I didn't have that because this is who I am. I'm finally not fighting it for you know, because I was trying to be something else, do something else, please someone else, still fulfill. I mean, you wanted to be home with your kids. Like you did all the things you wanted to do intentionally. And so now you're like, okay, this is just the next intentional thing that I need to do for me. So I love, I love, I mean, as your sister, I love watching it. Uh, but it's it's uh for me, it's a little different. I so we started literally when I was 40 something, early 40s, and the critic was less about who do I think I am, like why am I doing this now? Because I knew why I was doing it now. I didn't want to die at the other place, like our friend did. And we're like, this is terrible now, it's not good. I don't want to be here anymore. There, it's not, there's, as we say, there's no more upside. And uh what it was, it wasn't that first one, it was the second one after I knew so much more. And I was like, who do I think I am doing it again? What am I doing? Why would I do this again? So it was actually then where I said, Oh, now I know. You know, the first time I didn't know what I didn't know, and I was like blissfully naive of we could do anything, we're super successful, we're so smart, we could do anything. And now I'm like, what am I doing? What am I doing again? So I had to fight that, and then I remembered, and then we said, okay, now we can do it. So I I would I bet um this could be something we ask people. I like this as a question. You know, how did you transition? How did that inner critic feel it? Because I think it's I think we all say maybe not so nice things to ourselves when we make this transition.

SPEAKER_00 13:10

Absolutely. I think it's essential, it's a it's a key of why we're doing what we're doing and how we move through it. So yeah, that's a great question for folks next time. Yes. All right, so we've talked or in earlier episodes, sis, that experienced women know they aren't just selling a service, but they're selling something bigger. Um, and you're coaching, what is the trans true transformation you were delivering beyond the physical, well, beyond your hours of advice and your calls and your coaching sessions? Like what is the bigger that's a great question.

SPEAKER_01 13:46

And I love this question. I um because if you remember back to when we were talking to Laura Angris, right? She doesn't sell paintings, she sells memories. Memories, yep. Jill Huntelsman doesn't sell uh stained glass classes, she sells community and experience and sisterhood, and I love that, and I keep seeing that everywhere because there's something so powerful about that. I do sell coaching and consulting, I do um sell my expertise, I guess you should say, but really what I'm doing is I am transforming. That's my goal is to help people transform either their mindset or their revenue, their ideal client. I want to help them. There's a there's a line in um the book, The Transformation Economy, by Joe Pine, where he talks, I mean, the whole purpose of this is we are if we're doing our job as transformation specialists, whatever your job is, we're helping people to flourish in their life, whether it's flourishing with their purpose and meaning, their health and well-being, their um uh prosperity, so financially we're helping with that, or just their their understanding, so their their sort of awareness. And it's really that's what I want to do. I want to help people, I sell transformation to get them from not making enough money to making enough money to support their business, obviously, but to really support their lives themselves. And uh it's much more so than a framework, which I have, and the frameworks are awesome. I have really great exercises and tools, but that's not what I sell. I sell their transformation and their winning. Um, for you, we've talked about this. What do you really sell?

SPEAKER_00 15:40

I I'm trying to sell an experience. I'm trying to sell somebody um to give them something that feels different than what they would buy on a store shelf. So in your daily routines, whether you're serving a bowl of pasta or you're snuggling up with some wine and a Cerravino or my beautiful coffee in this beautiful mug right here. Yeah. Just trying to elicit a response of just joy and something that feels different than just taking that standard piece that's prefabbed in some large factory overseas. Um so the experience, I guess, is what I'm trying to sell, harness and sell.

SPEAKER_01 16:24

And I I think that's different than what how I felt about everything I did in my 20s, for sure. Right? I mean, when I was, so we'll use the the dot com, I was a recruiter for for them, and I was selling jobs. And if I think back to it, I was selling like success and stability. But at that moment, I was not conscious that I was sell doing anything other than selling a position to a kid who is 22 years old, graduated from college, and could come program computers. And it was funny because I probably would have done much better if I was more nuanced in what I'm really selling. It probably got there at some point, but um it's much more fun to be aware of what we're actually doing. It's not about the thing.

SPEAKER_00 17:07

Well, and I think the bigger picture too. So you think about work in our 20s, we were trying to s pay off college debts. We were trying to start to have some savings and be able to fly to all of the weddings that were totally all over the country. Like we our focus was so it was the immediate, like just getting the the funds, just getting the paycheck and getting that experience. I don't think we were seeing it as I am promoting something bigger, I am helping people see something differently. Um it was just, you know, and it's typical, not no harm, no foul. It's just as probably typical and timely for that age. We're just trying to get by, figuring, figuring it out. How do we show up to work on time every day?

SPEAKER_01 17:59

Right. And that and now we're thinking like, okay, so I only have 20 plus years of work left. If that, that's a lot. That sounds like a lot. 10? I don't know.

SPEAKER_00 18:09

No, let's say 20. We're gonna live.

SPEAKER_01 18:10

I say 20. Yeah.

SPEAKER_00 18:11

I like healthy hundred. I like no, I just meant working. Like I love like if we're long, if we're healthy well into our late age, then why not keep working?

SPEAKER_01 18:22

It's very true. Yeah, and you know, I I think of the fact that I appreciate all these little things. You know, I've I say this a lot when actually I did this the other day when I was introducing myself. My they said, what's your passion? Why do you do this? Why are you passionate about what you do as part of your introduction for this uh event? And I love watching people win. I've said this a billion times, and that's why I love this so much. Like, and it's a different before it was about me getting on time, me making money, me climbing. And I did all those things. We've both done all of that stuff. We made plenty of money, we've done it. That's not what brings me joy and is not my passion. I love money. That's not, let's be honest. I would like to make more money. I would love money. I think it's fun, it creates opportunity and adventure and things like that, and allows us to do other things like mentally, because we're not worried about it. But uh, it's really to watch people win, to help people succeed. That's why, that's why this is more fun for me because it's not about me anymore, which is cool.

SPEAKER_00 19:28

That whole line, that whole thought process makes me question, and I don't know that it's necessarily has to be maternal. I'm sure there are folks that do not have children and would feel the same way. Yeah, but I have to believe that a portion of that is having been mothers for the last 20 years. Um our whole our life shifted to focus on preparing and watching them succeed, you know, making sure that they were winning. And just as you're saying this for clients, yeah, it has to have been some of the the play in our change over these last two decades of life experiences. It's just that's totally right.

SPEAKER_01 20:14

Yeah. And it's more fun when it's not about you. I mean, it's fun when it is about you, and it's nice to win, and it's nice to feel successful, but it's really I guess I'll say it this way, since we're now I never thought I would be a sports mom, such a serious sports mom.

SPEAKER_00 20:32

But it's very serious sports mom.

SPEAKER_01 20:34

But just enough of that. But it's like not enough of that, but I'm tired of it today. And uh, but you know, I've said I love when the kids get goals or whatever, but I like an assist so much more. And that's what I feel like I'm winning because I'm more of like I help with the I assist, I assist the goal, I assist the win. And there's I I guess I've always been drawn to that. I like it, that feeling of like I helped make that happen. That was cool.

SPEAKER_00 21:02

Yep, yeah, cool, totally. I I would rather give a beautiful gift than receive a beautiful gift. I love to give that way to others. Yeah. All right. Yeah. Let's talk about the recipe for burnout. We know, and I'm sure we've discussed this on this podcast, um, but we know the power of no, and that clearly comes with age and experience. Um, how has the confidence of being 40 plus made it easier for you, Liz, to turn away the wrong clients or opportunities that just don't seem fitting to you and be able to say no easily?

SPEAKER_01 21:41

Yeah. Yeah, it's and it's hard. I don't um, I don't think I do this well all the time, but I've gotten much better at it. I would I definitely my heart a pleaser. And so being everything to everybody mattered a lot. And I gave myself Whether it's friendships, I gave everything to people with nothing in return, which for years didn't bother me until it did. And then I was like, what am I doing? This isn't, this is really lopsided, and it's not fun anymore. I don't feel I don't like it. So learning my value a little bit more in friendships, and I think that's what it is. It's like, yes, it's the idea of saying no, but it's understanding what I bring to the table and that there are people who like to be in partnership, whether it's it through employment or through friendship, uh, to be part in partnership with me. And so it's gotten easier. I think there are seasons when we were, you and I were just talking about this yesterday with uh PTAs and sports parents and stuff like that. And I gave intentionally I did it early because I wanted to be done when they were in middle school, and then just like say yes every once in a while. But I did a lot when they were little because I wanted friends, I wanted to be a part of it, I wanted to, I'm nosy, so I wanted to be, you know, in on decision making, or as Hamilton says, in the room where it happened, I wanted to be in the room where things were happening, and I gave a lot and I was exhausted and grumpy. And even this is funny, I was mad at Noah for not doing things with school and with kids. And I was like, what is that about? That's that's he doesn't, he has no problem saying no. He doesn't need to do this. But it was just really hard, a much harder for me to say no uh before. And then as soon as I got to middle and high school, I was much more choosy about what I did. And I said, I'll do one sports team and that's it. And I volunteered for like events at schools and stuff, but it was uh it was just you know, for personally, easier the older I got, and then uh professionally, we have a code. I'll use Prophet First's code that says no jerks allowed. This is a code that's you know it stands for, you know, they're not we're not chasing them, they're not asking for more every second, they're not complaining, they're not challenging ROI every second of every day. They're you know, we don't have to work with people who don't like or respect us. We don't have to be abused by people, and so I have had the the experience of turning people away because they were not a right fit, and I didn't do that before. I didn't have a like a framework to do that, and so I I take that with me now. When I'm working with people, it's because I really think we'll work well together. And when I feel that, we will win more together. Yeah. How about you? How's your how's your no, your no switch?

SPEAKER_00 24:53

I wish I could give you a really hard smoker's laugh, grandma's smoker's laugh. I am with the no department. No, I'm not. I actually had to say no to my business in this season because I wasn't willing to miss a lot of uh these opportunities and things, these last experiences with Jonah.

SPEAKER_01 25:13

Yeah.

SPEAKER_00 25:13

So I don't think I made the wrong decision, but I I I've said yes to too many things where you know it's not filling my bank account, it's not getting me new clients or to into new shows, it's it's not supporting my business, but I do feel like that is kind of the beauty of being a small business owner is that I do have the opportunity to say I need to pull back a little bit right now so I can pour into this. So um I have said yes to a lot, but I have done so with mostly in intentionally most yeah, I could improve that as I get as I get older, I can continue to improve, really identifying what means the most and but I think you did that. I think you de you definitely did that. Yeah, I guess maybe I'm being because in business it I would I have a better grasp on it. And it's not that I don't have a grasp on it now. I just had to make some different decisions in this season.

SPEAKER_01 26:07

Yeah, yeah. I mean, and that's long-winded. I like the idea of seasons. Uh I was presenting on Mike McAllowitz's book, The Money Habit, earlier this week, and he talks about personal finance in seasons. And I I I think we should think about that everywhere because it really is. It's not forever. My yes today doesn't mean yes forever, and my no today doesn't mean no forever. It's this is the season. You have your first kid graduating from high school. That's a big deal. It's a real mind shift, and it's hard and it's scary and sad and amazing and all the things. And so being able to say to take a pause, not even because you didn't say no, you just said, I can't do this one thing. Yeah, right? So one show. Um but it is it is I do see that we have to be even more intentional. I have to be even more intentional to get things started again. So that's one thing that I'm just more consciously aware of. Sometimes I would just leave things by the side and not pick them back up again. And then a year later, I'd be like, what did I do? How did I even drop that? Why did it? Because it wasn't intention. There was no intention behind it. It just sort of I did it. So I think that's another thing of this age and stage is um a more thoughtful we all are more thoughtful about what we are doing, so that it's intentionally I'm gonna pick this back up. I'm not dropping it forever. So that's what I see you doing.

SPEAKER_00 27:36

Yeah, I agree. I mean, we only have so many hours in a day in a day, we only have so many days in a week. So we just have to shift our priorities as needed.

SPEAKER_01 27:45

Totally. Um I I want to talk about the because we only have a few more minutes. I want to talk about uh the tech like technology. Okay and I I see this as sort of an interesting phenomenon. I think we as Gen Xers, we did so much by ourselves and we figured out so much stuff, like the MacGyvering of many things in our lives, we just fix it, we can figure it out, and I do feel that that is a strength of our generation. Yeah, for many of us, we just figured it out, which was awesome, and then can be our detriment, but that's a different conversation. Um, many women over 40 fear technology in modern business, and I I see that a little bit. How do you see people using words to move forward in things? So I I talked about this the other day of like leveraging behavior that we have. Instead of saying, I don't know how to use TikTok, what are some things that you would say? You're like, you know, it's not growth mindset necessarily, but are there things that you intentionally do now that you maybe wouldn't have done before, or vice versa? Maybe you would have done before now you're like, uh I don't know how to do it, forget it. Um, when it comes to technology, when it comes to strategy, when it comes to trying new things, is there anything that you can think of that you do differently to change a conversation or to psych yourself into doing something new?

SPEAKER_00 29:14

I'd say, and I don't know that this is the answer you're looking for, but it makes me think about how many seasons I have lived through pretending like I understood it all. Um I thought that was the game. I thought that right? I thought that was what others wanted was okay, if you don't know fake it till you make it, if you don't know it, just roll with it and then look it up later. I'm a lot less concerned about knowing everything at this age, and I'm more willing to say, hold on, freeze. I have no idea what you're talking about. Can you can you explain that? I don't even I've never heard of this term. I'm trying to keep up with all of it, but as our kids will tell us every day, we are not as cool and hip as we think we are, and stuff is changing at lightning speed. I mean, I think we're starting to utilize AI in some really awesome ways, but I'm sure there's so much we don't understand about that. So I I I'd say that. I just don't feel the fear of not knowing and being transparent about that.

SPEAKER_01 30:18

Oh, that's exactly right. I am totally with you. It was that was the credo, fake it till you make it, and that still works for many things, right? Because we're very quick and we can't pick it up. But I'm with you. There are times I'm like, yo, I don't, I have no clue what you're saying. I don't understand. And what I also appreciate about that is it makes them work harder because most people are lazy when they explain something or they're doing it to make someone else look dumb. Yeah. So for me to be like, okay, hold the phone. Nobody knows what you're talking about right now. Can you please explain it? And you watch people squirm because they're like, I don't really know either.

SPEAKER_00 30:56

Yeah, there's almost more power in being completely honest and transparent about I don't what what? than yeah going along with it.

SPEAKER_01 31:06

Yeah, agreed. I like it. I it's it's um, it feels anti-broy. You know, bros are always like, I know everything, man. Just you how uh you don't know anything.

SPEAKER_00 31:17

Funny that you say that because I'm thinking I I was one of my examples would have been Doug. I I watch Doug do this all the time. He doesn't know what he doesn't know, and he is not afraid to tell his new workers, his co-workers, his new business. That I'm sorry, I don't I don't understand. So listening to him do that, I'm like, yeah, you're so right. Like, there's no harm, no foul. It's a new, new, new day.

SPEAKER_01 31:40

That's point number 750 to prove that Doug is not a bro. Doug is like a highly evolved man. Well, well done on that one. Like you really Doug, when you listen to episode 24, this is your shout out. We love you. We love you, Doug. We don't always make fun of you. Sometimes we love you.

SPEAKER_00 31:57

I think you're only on episode two, but you better pick it up.

SPEAKER_01 32:03

At least he knows we have a podcast.

unknown 32:05

Yeah.

SPEAKER_01 32:07

Uh this is great. I have I have one last question for you. Uh I jokingly called this the I don't give a beep episode. But if you were to say in one one way that you no longer give a flying whatever, whether it's personally or professionally, what would that be? Do you have an answer right off? I have a silly answer, yeah.

unknown 32:28

Okay.

SPEAKER_01 32:31

Oh my gosh, it's shaving my legs. I didn't know we were going shaving our legs. Okay. Oh, I because I'm like, I used to shave my legs every day. Why? I'm wearing pants a lot, but I love dresses, but I'm like, I don't care anymore. I'm wearing your dress right now. I didn't shave my legs. She l people, she did not shave her legs. I didn't care. I'm gonna go to this junior league event and they're gonna be not caring either because everyone there's my age, and we're all like, whatever, we're barely keeping it together.

SPEAKER_00 33:05

Who cares? Who cares? That's awesome. I was not thinking anything along those lines. Um because I do care more about my my wrinkle hygiene and my all of the things. Um I would I would just say generally, I don't care if people like what I'm doing or they don't like what I'm doing. I don't I I've spent way too many years caring about what others think of me. And I realize people really only think about themselves. Amen, sister. So they're not probably really giving me more than a second's pass if they look at my posts. So if I'm posting something for my family, it's for my family, it's for our legacy. And I just I don't have the time and desire to care so much about. And I wish desperately I could have learned that at 20. Um but again, I feel like that's just something that comes with age and experience, and or hopefully we're teaching our children to care less about what others think and go after what their hearts desire.

SPEAKER_01 34:08

I love it. All right, well, we've reached the end of the end of the end of the line. Uh, what do you what do you guys not care about? Hopefully you care about this show. But hey, thank you, sis. This was great. Uh, I appreciate you. I appreciate I care about you. I do give a beep about this episode and the show and you and your business. And everybody, thank you so much. We hope you enjoyed this ride with us today. Um, we do have some resources that we're gonna be putting out there for other various episodes. So I hope you give those a look when you have a moment. And uh please do not forget to like and subscribe and rate this podcast and the show and share it with anybody else you know who may not give a beep the way that they used to. This is a sign of pride, everybody. We're proud of ourselves for this. And uh my parting wisdom, nope, my parting line is please remember your business matters and it really matters to us. So thank you for doing what you're doing, and we'll see you next time. Love ya.

unknown 35:13

Bye.

SPEAKER_01 35:14

Bye bye.

SPEAKER_02 35:16

What's coming up?