Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539

Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.

In this episode, we cover:

• How Nutra Organics builds personalised customer journeys using Octane AI and Klaviyo
• Why magic moments post-purchase are key to loyalty (and what they actually look like)
• The strategy behind their high-converting product quiz and segmentation flows
• How they balance Amazon growth with DTC brand control
• Jen’s quarterly planning process, and how she chases the gap, not the gimmicks

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Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.

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Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

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