Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia’s leading eCommerce podcast
Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.
If you're growing a Shopify store, leading a retail team, or just trying to stay one step ahead, Add To Cart helps you stay sharp, confident, and up-skilled without the guesswork.
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Add To Cart: Australia’s eCommerce Show
Magic Moments and Mushrooms: How Nutra Organics Creates Lifetime Value | #539
Jennifer Gilbert is the Head of Digital at Nutra Organics, and a former ecommerce leader at RY.com.au, The Facial Co., and Makeup Cartel. With a background in musical theatre and a serious knack for CX, she’s now driving digital growth for one of Australia’s most beloved health food brands.
In this episode, we cover:
- How Nutra Organics builds personalised customer journeys using Octane AI and Klaviyo
- Why magic moments post-purchase are key to loyalty (and what they actually look like)
- The strategy behind their high-converting product quiz and segmentation flows
- How they balance Amazon growth with DTC brand control
- Jen’s quarterly planning process, and how she chases the gap, not the gimmicks
Connect with Jennifer Gilbert
Explore Nutra Organics
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community
Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul.
Connect with Nathan Bush
Contact Add To Cart
Join the Community