Add To Cart: Australia’s eCommerce Show
Add To Cart is Australia’s leading eCommerce podcast
Hosted by eCommerce expert Nathan Bush, this show express-delivers insights, strategies, and stories from the frontlines of online retail. Tune in every Monday for deep-dive interviews with eCommerce leaders, and every Friday for our signature 'Checkout' episodes - quick, actionable takes on what’s trending in eCommerce, retail, and digital marketing.
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Add To Cart: Australia’s eCommerce Show
From Collapse to Comeback: How HealthPost Rescued Flora & Fauna and Nourished Life (Without Losing Its Soul), with CEO Abel Butler | #526
In this episode of Add To Cart, Nathan Bush chats with Abel Butler, CEO of HealthPost, the New Zealand natural health retailer that’s quietly built a 36-year legacy and is now breathing new life into Aussie favourites Flora & Fauna and Nourished Life. Abel shares the wild ride of acquiring the brands just two weeks after raising the idea in a board meeting, and what it really took to rebuild them from scratch: new warehouse, new tech stack, new team. He talks through the tools he swears by (Shopify, Klaviyo, ProfitPeak, NetSuite), how they’ve taken an “AI-first” approach to retail, and why they’re still relying on good old discounting to drive growth in a tough market.
Get 15% off sitewide with code ATC15 at HealthPost, Flora & Fauna, or Nourished Life. Offer ends 30 June 2025. T&C apply.
This episode was brought to you by:
About your guest:
Abel Butler is CEO of HealthPost Group, a family-owned collective of natural wellness brands across New Zealand and Australia, including HealthPost, Flora & Fauna, and Nourished Life. A second-generation leader, Abel has revived two iconic Australian brands, returned the Group to profitability, and embedded B Corp values across governance, supply chains, and loyalty.
About your host:
Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce t
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