Is the App Dead? Why Retailers Are Going Wallet-First with Litecard | Ep #522

In this episode of Add To Cart, we sit down with Brian Pham, Founder and CEO of Litecard, the wallet-led marketing platform helping brands like Dan Murphy’s, The North Face, Bonds, and Penfolds. transform how they engage customers. Brian shares how Litecard is giving brands a high-performance alternative to email, SMS and apps delivering 30% engagement rates through Apple and Google Wallets. From real-time loyalty updates with Barkers in New Zealand to CRM-beating campaigns with L’Oréal, this chat explores the future of mobile-first marketing, privacy-first personalisation, and why digital wallets might just be the next big channel for retailers.

This episode was brought to you by: 

Shopify Plus

Klaviyo

About your guest:

Brian Pham is the Founder and CEO of Litecard, an Australian-based technology startup revolutionizing mobile wallet marketing. With a background in sales and product development, Brian leads Litecard in providing no-code solutions that empower brands to engage customers through digital wallets, offering an alternative to traditional channels like apps, SMS, and email. Under Brian's leadership, Litecard has rapidly gained traction, securing category leading brands in the first 3 years of business like Mars, L’Oreal, The North Face, Dan Murphy’s and Hanes brands to name a few. The platform creates a new way for brands and retailers to communicate with their customers and audience using the mobile wallet. Brian is passionate about creating innovative, digital solutions that enhance customer engagement and streamline operations. His vision positions Litecard at the forefront of digital transformation in customer experience and membership services.

About your host: 

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant