The Secret Behind Nespresso’s Ecommerce Experience: YC Eu Spills the Beans | #493

In this episode of Add To Cart, we sit down with YC Eu, Head of E-Business at Nespresso, the brand that revolutionised home coffee rituals. YC shares how she is leading Nespresso’s shift from electronic commerce to experiential commerce, by crafting an immersive digital journey for Aus customers. She explains how they are personalising at every touchpoint, from AI-powered product recommendations to its Coffee Profiler Quiz, and why the team is focused on sweating the assets (maximising current tools before chasing new tech). If you want to learn how a global brand delivers high-touch customer experiences at scale, this episode is for you!

This episode was brought to you by: 

Deliver In Person

Klaviyo

About your guest:

YC Eu is the Head of eBusiness at Nespresso Oceania and Inside Retail’s Top 50 people in eCommerce 2024. She drives the strategic direction for all owned digital touchpoints across Nespresso & Nespresso Professional in Australia and New Zealand. With over 20+ years in the retail space, she is passionate about leading her high performing team and delivering best in class user experience by being customer obsessed and making data driven decisions.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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